2009 US Media Profile

Published by: Borrell Associates Inc.

Published: Aug. 1, 2009

Table of Contents

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Abstract

This United States overall Media Usage Report provides a snapshot of local media usage - including newspapers, coupons, online services, and overall broadband/Internet usage. This report also illustrates the levels of online spending by consumers on key items such as clothing, computer software, books, etc and the leading reasons for visiting Web sites. We use a combination of Scarborough Research’s data (updated twice a year) and the Claritas PRIZM cluster segmentation.

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