Publishing: market research reports
The publishing industry has its roots in the millennia-old efforts of people to widely disseminate information and retain and record the same for future generations. Publishing is currently experiencing more dynamic upheaval than any time since the invention of the printing press. Digital technologies and the Internet have changed fundamentally that way that information is shared and produced.
A sign of this shift is that the word content is now used more often to identify and define the industry than the word publishing. This signals the trend that what is being disseminated is more important than how it is being disseminated: professionals and consumers alike have far many more options on how they receive their information today, via tablets, smart phones, laptops, and, yes, books and publications.
MarketResearch.com’s collection of publishing industry market research studies offers clients complete coverage of the established, and emerging, categories and modes of publishing information. Studies are available on the traditional industry verticals of publishing: trade publishing (fiction, nonfiction, juvenile, etc.), scholarly publishing (including science-technical-medical [STM]), professional publishing (legal and business), educational publishing, and directory publishing. In addition, clients can find reports on a wide variety of media forms, including books, periodicals (magazines, newspapers, and journals) and directories. Our catalog also offers a thorough selection of research on electronic and online content, and the current and emerging technology that supports the delivery of that content.