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Published by: Unity Marketing Inc.
Published: Aug. 1, 2009 - 32 Pages
Table of Contents
- Introduction
- Unity Marketing's annual state of the luxury market report
- Luxury Tracking Survey Methodology
- Sample Demographics
- Income Demographics
- Figure 1: Income Demographics, 2006-2008
- Gender
- Age Distribution
- Figure 2: Age Distribution
- Generations
- Figure 3: Generations of Affluents
- Other Demographic Variables
- About the Luxury Market
- Number of Households in Top 20 Percent
- Figure 4: Number of Households by Income, 2006-2007
- Demographics of the Top 20 Percent of Americans
- Figure 5: Household income by Age, 2006 & 2007
- Increasing Diversity in the Luxury Market
- Figure 6: Diversity of Luxury Market
- Financial Status of Affluents’ Family of Origin
- Figure 7: Financial Status of Family of Origin
- New Luxury Market Paradigm — From Things to Experiences
- Experiences Provide the Greatest Luxury Satisfaction
- Figure 8: Source of Greatest Luxury Satisfactions
- Jewelry - Purchase Details
- Jewelry - Purchase Details
- Type of Jewelry Bought
- Figure 9: Type of Jewelry Bought
- Amount Spent on Jewelry
- Figure 10: Jewelry Spending by Demographic Segment 2007-2008
- Estimated Spending on Women's & Men's Jewelry
- Figure 11: Estimated Spending on Women's & Men's Jewelry (2007-2008)
- >> Jewelry Marketers: Take Action
- Type of Women’s Jewelry Bought
- Figure 12: Type of Women’s Jewelry Bought
- Women's Jewelry: Estimated Spending by Product Type
- Figure 13: Estimated Spending on Women's Jewelry by Product Type (2007-2008)
- Type of Men’s Jewelry Bought
- Figure 14: Type of Men's Jewelry Bought
- Women's Material of Composition
- Figure 15: Material of Composition Women’s Jewelry
- Women's Jewelry: Estimated Spending by Product Material & Gemstone
- Figure 16: Estimated Spending on Women's Jewelry by Material (2007-2008)
- Figure 17: Estimated Sales of Women's Jewelry by Gemstone (2007-2008)
- >> Women's Jewelry Luxury Marketers: Take Action
- Men's Material of Composition
- Figure 18: Men's Jewelry: Material of Composition
- Where People Shopped for Jewelry
- Figure 19: Jewelry Shopping Choices
- Estimated Spending on Jewelry by Type of Store
- Figure 20: Estimated Spending on Jewelry by Type of Store (2007-2008)
- >>Jewelry Luxury Marketers: Take Action
- Jewelry Brand Usage
- Figure 21: Jewelry Brand Usage
- Key Influencers for Jewelry Purchases
- Figure 22: Jewelry Key Influencers for Purchase
AbstractStevens, PA August 12, 2009 -- Unity Marketing has just released a short, but sweet report with key facts and figures on the luxury market for jewelry. Entitled the Luxury Jewelry Snapshot Report 2009. This succinct trend report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what jewelry products affluent consumers are buying, how much they are spending and the trends in where they are making their purchases.
It includes details, facts and figures taken from Unity Marketing's Luxury Report 2009: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2007 and 2008.
Contained in this new concise snapshot report are these essential facts and figures that can give direction to luxury marketers' business and strategic plans.
- What jewelry items, including men and women's jewelry items, are of most of interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
- Trends in men and women's jewelry purchases by material (i.e. gold, silver, platinum, etc.) and gemstone (i.e. diamonds, other precious stones, semi-precious stones, pearls, etc.)
- Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury jewelry product purchases.
- Which retailers are the hot destinations for jewelry shopping, and which are still struggling to get into the game.
- Which of the more than 25 jewelry brands included in the survey resonate most strongly with the affluent consumer, especially among the ultra-affluent segment (HHI $250,000) who are the most loyal customers for the leading luxury brands.
- What marketing messages affluent consumers find most attractive in the jewelry sector.
Get Full Details About This Report >>
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