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Golf Consumer Buying Profiles

Published by: National Golf Foundation

Published: Jun. 1, 2009 - 23 Pages


Table of Contents


INTRODUCTION & METHODOLOGY

DRIVER BUYERS

Bought a new driver within last 12 months for a minimum of $100

PREMIUM GOLF BALL BUYERS

Bought at least two dozen new golf balls in the past 12 months for a minimum of $24 per dozen

NON-PREMIUM GOLF BALL BUYERS

Bought at least two dozen new golf balls in the past 12 months for under $24 per dozen

PREMIUM GOLF BAG BUYERS

Bought a golf bag in the past 12 months for at least $100

GOLF GLOVE BUYERS

Bought one or more golf gloves in the past 12 months for at least $10

GOLF SHOE BUYERS

Bought golf shoes for at least $60 in the past 12 months

TRAINING AID BUYERS

Bought a training aid in the past 12 months

GOLF-RELATED MAGAZINE SUBSCRIBERS

Subscriber to a golf-related magazine

FREQUENT GOLF TV VIEWERS

Watch golf on TV at least weekly

FREQUENT GOLF WEBSITE VISITORS

Visit golf-related websites at least weekly

PREMIUM GOLF SHIRT BUYERS

Bought one or more shirts in the past 12 months

for at least $40 at on-course or off-course shops

GOLF HAT/CAP BUYERS

Bought a golf hat/cap in the past 12 months at any type of store

GOLF SHORTS BUYERS

Bought shorts specifically for playing golf in the past 12 months at any type of store

GOLF SLACKS BUYERS

Bought slacks specifically for playing golf in the past 12 months at any type of store

GOLF SOCKS BUYERS

Bought socks specifically for playing golf in the past 12 months at any type of store

GOLF RAINWEAR

Bought at least one rainwear item in the past 12 months at any type of store

GOLF WINDWEAR

Bought at least one windwear item in the past 12 months at any type of store

SPOT YOUR SWEET SPOT

Table 1 - Incidence Index

Table 2 - Dollar Volume Index

Abstract

Many golf industry professionals have a need for customer profiles - manufacturers, marketers, retailers (from big box to pro shop), membership directors, course managers, salespeople, travel and tour operators, media pros, etc. This report contains golf consumer buying profiles for 17 different types of golf consumers, from equipment and apparel buyers to golf media users. Data in the report is based on a survey of 2,400 Core golfers.

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