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U.S. DVD and Blu-ray Disc Survey: BD Has Yet to Rock the BoatPublished by: IDC Published: Dec. 4, 2008 - 12 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview DVD Purchase and HDTV Ownership Figure: Purchase of DVD Player After HDTV Purchase Figure: Type of DVD Player Purchased After HDTV Purchase Table: DVD Player Purchase Choice by HDTV Screen Size (% of Respondents) Blu-ray as the Next Generation of DVD Figure: Reasons Why Respondents Haven't Purchased a Next-Gen DVD Player Figure: Respondents' Intent to Purchase a Blu-ray Player in the Next Six Months Figure: Reasons Why Respondents Aren't Interested in Purchasing a Blu-ray Player Blu-ray and the PS3 Figure: Reasons Why Respondents Purchased a PS3 Figure: Respondents' Satisfaction with the Blu-ray Player in the PS3 Future Outlook Essential Guidance Blu-ray Vendors Content Owners Cable and Satellite Providers Learn More Related Research Synopsis AbstractThis IDC study presents results pertaining to DVD and Blu-ray players from our 2008 Consumer Video Survey. Included in this study are results pertaining to Blu-ray usage in the United States and gaiting factors to Blu-ray adoption. The survey was conducted entirely online in April 2008. "When compared with standard definition DVD, Blu-ray has a limited available market of HDTV households and has had a hard time picking up the slack of a softening DVD market due to high price points," says Elizabeth Curtis, associate research analyst at IDC's Consumer Markets program. "According to IDC survey data, there must be extreme price cuts on Blu-ray players if Blu-ray vendors hope to convince HDTV owners to upgrade their current DVD player, especially in a soft economy." Get Full Details About This Report >> |
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