Publishing for the PreK-12 Market 2009-2010

Published by: Simba Information - Reports

Published: May. 15, 2009 - 196 Pages

Table of Contents

Table of Contents

Methodology

Executive Summary

Chapter 1: Industry Size and Structure

Introduction

Tough Market Slows Growth Over Five Years

Instructional Materials Decline in 2008; Improvement Uncertain in 2009

Textbooks Maintain Position as Largest Segment

Print Supplements Show Weakness

Growth for State Tests Levels Off

Courseware Generates Growth, Modular Software Slips

Appeal of Manipulatives Persists

Books, Video and Periodicals

Electronic Media Continues to Advance

Houghton Mifflin Harcourt Tops Simba’s PreK-12 Publisher Index

HMH, Pearson & McGraw-Hill Dominate PreK-12 Publishing

Carnegie Sees Greatest Growth; LeapFrog Slides the Most

Operating Performance Captures the Spotlight

Expectations for Revenue Growth

M&A Activity Constricts in Scope

Indian Firms Penetrate U.S. K-12 from Textbooks to Technology

Exit Strategies in K-12

Quasi-Sales Through Distribution Agreements

Some Optimism for M&A in 2009

Table 1.1: U.S. Elementary & Secondary Education At-a-Glance

Table 1.2: 5-Year Sales Trends, 2003-2008

Table 1.3: Sales of Print and Electronic Media to the U.S. PreK-12 School Market, 2007-2009P

Table 1.4: Market Share of Media in U.S. Classrooms, 2009P

Table 1.5: Simba Information’s PreK-12 U.S. Publisher Index, 2007-2009P

Table 1.6: PreK-12 Mergers & Acquisitions Index, Jan. 2008-April 2009

Chapter 2: Enrollment and Demographics

Introduction

Public Enrollment vs. Private Enrollment

Fastest-Growing States for K-12 Enrollment

Fastest-Growing Counties for K-12 Enrollment

Growth Rates Vary Across Largest Districts

Schools Growing More Diverse

More Special Needs Students in Schools

Homeschool Enrollment Growing

Record-Breaking Births

Birth Rate Projected to Fall

Table 2.1: Total Public/Private Projected PreK-12 Enrollment, 2008-2017P

Table 2.2: Enrollment in Public and Private Schools, 2008-2017P

Table 2.3: States Experiencing Largest Enrollment Increases, 2008-2009 vs. 2007-2008

Table 2.4: 25 Counties with Largest Enrollment Increases, 2008-2009

Table 2.5: 25 Districts with Highest Number LEP/ELL Students

Table 2.6: 25 Districts with Highest Number IEP Students

Table 2.7: States Experiencing Largest Birth Increases

Table 2.8: Projected Number of Annual Births, 2008-2019

Chapter 3: Funding

Introduction

Title I Receives an Additional $10 Billion

School Improvement Grants

Tapping Special Education Funding

Technology Funding on the Rise

Longitudinal Data Systems to Expand

Funding at the State Level

Clouds in Large Adoption States

Impact of Stimulus Varies Across States

Average Per-Pupil Spending on Instructional Materials Is $257

Looking to Fiscal 2010

Table 3.1: Federal Education Appropriations, Fiscal 2008-2009P

Table 3.2: U.S. Dept. of Education Title I State Grant Allocations, 2008-2009

Table 3.3: School Improvement Grant Allocations, 2008-2009

Table 3.4: IDEA Funding

Table 3.5: Educational Technology Grant Allocations, 2008-2009

Table 3.6: Statewide Data System Grants, 2009

Table 3.7: Fiscal 2010 State Budget Outlook

Table 3.8: State Stabilization Funds

Table 3.9: Instructional Materials Expenditure by State

Chapter 4: Textbooks and Adoptions

Introduction

Textbook Sales Decline in 2008

Reading and Mathematics Lead Disciplines in Sales

Textbook Market: Adoption States and Open Territories

Elementary Sales Outpace Secondary Sales in 2007

2008 Should Have Been a Contender

Harcourt, Houghton Mifflin Combine to Lead 2008 Publisher Scorecard

Pearson, McGraw-Hill Titles Dominate K-5 Best-Sellers; HMH in 6-8

Forecast: Adoption Market Declines in 2009

California Reading

Language Arts in Florida

Math in Five States

Early Purchasing in 2009

2010 and Beyond

Texas OKs Science Standards

Table 4.1: Textbook Share of Instructional Media Used in U.S. Classrooms, 2007 vs. 2008

Table 4.2: Top 10 Disciplines for Elementary Textbooks, 2007

Table 4.3: Top 10 Disciplines for Secondary Textbooks, 2007

Table 4.4: Basal Sales, Adoption States vs. Open Territories, 2002-2007

Table 4.5: Elementary and Secondary Textbook Sales, Top 10 States, 2007

Table 4.6: Textbook Adoption States

Table 4.7: Simba Information’s Adoption Scorecard, 2008

Table 4.8: Simba’s Best-Selling Textbook Series, 2008

Table 4.9: California’s Adopted Reading K-8 Materials, 2009

Table 4.10: Publishers in Florida’s 2009 Language Arts, Literature and Music Adoption

Chapter 5: Supplementary Materials

Introduction

Electronic Supplementals More Attractive

Print Supplementals Still a Substantial Market

Trade Books and Magazines Maintain Niche

Science Drives Manipulative Market

Supplemental Publishers Have Ups and Downs

Deciding on Supplementals

Future of Supplementals

Table 5.1: Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2007-2009P

Table 5.2: Simba Information’s Supplemental Publisher Index, 2007-2009P

Chapter 6: Trends and Forecasts

Common Standards and State Tests

Digital Momentum

Tapping Open Resources

An Uncertain Market

Table 6.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2008-2012P

Company Profiles

American Education Corp.

Carnegie Learning

Curriculum Associates

EMC/Paradigm

Goodheart-Willcox

Haights Cross Communications

Houghton Mifflin Harcourt

Inspiration Software

LeapFrog

McGraw-Hill Education

Pearson Education

Peoples Education

Plato Learning

The Princeton Review

Questar Assessment

RD School & Educational Services

Renaissance Learning

Scholastic

School Specialty

Scientific Learning

Voyager Learning

Abstract

A new administration in Washington, D.C. and an economy in turmoil require the most up-to-date business information and market trends for a complete view of the U.S. school market—all available from Simba Information in a single-source format in this completely updated report.

Use Publishing for the PreK-12 Market 2009-2010 to evaluate the trends affecting the industry, assess market opportunities, benchmark performance among market leaders, and develop a realistic, effective strategy for maximum short- and long-term growth.

Topics include:

• Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, magazines, video and trade books.
• Drivers of segment growth
• Impact of emergent technologies
• Simba Information’s exclusive Textbook Adoption Scorecard and outlook
• Leading publishers by market segment
• Market landscape changes in policy, enrollment and funding
• The impact of key mergers and acquisitions
• Market segment projections through 2012
• Detailed company profiles of leading instructional materials providers

Publishing for the PreK-12 Market 2009-2010 is an essential market intelligence tool for publishers, technology providers, editors, marketing, business development, sales and investment professionals who need to understand the business strategies currently driving the educational publishing industry.

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