E3 Morphs, Again

Published by: IDC

Published: Nov. 5, 2008 - 4 Pages

Table of Contents

Abstract

This IDC Insight analyzes - in what appears to be a reversal - the Entertainment Software Association's announcement that the gaming industry's premier U.S. trade show, the Electronic Entertainment Expo, will again invite a larger group of industry attendees. After a two-year trial of a more exclusive, scaled down format left exhibitors and attendees unsatisfied, will a return to the crowded old E3 be the answer, or is E3 no longer relevant?

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