The 2007 HealthFocus Trend Report For Pharma : Market Research Report

The 2007 HealthFocus Trend Report For Pharma

Published by: HealthFocus

Published: Oct. 1, 2008 - 388 Pages

Introduction: Functional Foods Defined; The Market for Healthy and Functional Foods; Consumer Behavior and Healthy Foods; Competitive Implications of Healthy Foods; Trends Around Primary Food Shoppers and Their Quest for; Health and Nutrition; Summary of Primary Food Shoppers’ Attitudes and Behaviors; Toward Food as Medicine; Attitudes Toward Health; Reasons for Choosing Healthy Foods; Value of HealthFocus Consumer Segmentation; Reasons for Eating Healthy; Actions Toward Healthy Foods; Attitudes Toward Healthy Foods; Benefits of Healthy Eating; Key Health Concerns; Health Concerns by Segment; Health Concerns and Interests in Medicinal Benefits of Food; Health Ailments and Interests in Medicinal Benefits of Food; Health Concerns Versus Ailments; Footnotes
Section 1: Key Learnings: Taking Advantage in a Competitive Marketplace; Demographic Niches and Riches; Booming Boomers; Going Solo - Single and Childless Households; Cooking is Here to Stay; Simplicity Equates to Health; Aging Youthfully; Obesity - A Weighty Issue; Tackling Childhood Obesity; Evolution of Carbs; Functional Nutrition - Health Benefits beyond Basic Nutrition; Boning Up; Antioxidants and Immunity; Brain Power; The Eyes Have It; Giving Energy a Boost; Fruit and Veggie Frenzy; Whole Grain Gain; Heart-Healthy Omega-3s; Americans Getting More Cultured; Dietary Concerns Rise; Sweetener Concerns; War on Trans-Fats Accelerates; Natural, Organic and sustainable
Section 2: Who is Shopping For Health and Nutrition? Who Isn’t?: Nearly All Shoppers are Health Active; Understanding Health Active Shoppers; HealthFocus Segments; Shoppers’ Attitudes towards Health and Nutrition; Fewer Investors, More Managers… and Strugglers; Health Active Demographics; Introducing the Managers; Food with a Purpose; Eat Well and Be Productive; Introducing the Investors; Health: Not a Matter of Luck; Food as Preventive Medicine; Introducing the Healers; Health Concerns and Conditions High Among Healers; Health Drives Healers’ Food Choices; Introducing the Strugglers; Knowing and Doing Right are Two Different Things; Dieting Efforts; Introducing the Disciples; Disciples’ Priorities; Top Food Choice Influences; Introducing the Unmotivated Shoppers; I Eat It Because I Like It; No Control, So Why Try?
Section 3: What are Shoppers Doing in Their Efforts to Stay Healthy?: Shoppers Understand the Importance of Diet and Exercise; Shopper Inertia Holds Sway with a Few Exceptions; Dieting; Diet is Deemed Important but Actual Behaviors may not Match Up; Many Still See Room for Improvement; Eating Habits: Aspirations and Reality; Health and Not So Healthy Coexist; Change is in the Air; Dietary Regimens Work Only for a Few; Provide Solutions that Fit with Existing Lifestyles; What Kind of Diet Are You On?; Eating Light vs. Dieting; Portion Size & Portion Control; No One Size Fits All; Taste Rules; Healthy Foods are Tastier, but Still not Enough; Balancing Between Taste, Convenience and Health Benefits; Shoppers Also Seek to Balance Health and Self Indulgence; Snack Attacks; Exercise; Moderate and Strenuous Exercise; Unconcerned and Carefree; Few are Lucky and Don’t Worry; Younger Shoppers are More Carefree
Section 4: What Influences Healthy Choices?: Reach for Higher Level, Emotional Benefits; Shoppers Reach for Higher Level, Emotional Benefits; Looking Healthy Tied to Eating Healthfully; Choosing Foods to Enhance Energy Level and Performance; Performance Needs Differ by Age; Medicinal Powers of Foods; Benefit Based Communications; HealthFocus Benefit Platforms; Finding the Right Fit; Overweight / Obesity; Many do not Recognize they are Overweight; Fat and Fit; Health Conditions and Problems; Health Conditions: Concern vs. Incidence; Health Condition and Segments; Identifying Healthy Shoppers; Aging is a Great Motivator; Moms Safeguard Family Health; Grave Diseases Top Health Concerns; Men and Women Have Different Concerns; Older and Younger Shoppers Have Different Concerns; Fatigue and Stress are Universal Problems; Gender Influences Incidence of Health Problems; Age Differences in Health Problems
Section 5: Eating and Drinking Behaviors: Making healthy food choices; Fruits and Vegetables; Eat Your Fruits and Veggies; Meat, Poultry and Fish; The Beef with Meat; Lean Proteins are In; Meat for Everyone; Gone Fishin’: Foods from the Sea; Dairy Products; Got Dairy?; Got Fat?; Snacks; Snack Attack; Snacking Changes Ahead
Section 6: Negative Nutrition: General Attitudes & Behaviors; What is Negative Nutrition?; Avoiding Dietary Negatives; Nutritionally Undesirable Foods; Negative Nutrition Trends; Check the Label; Food Origins; Food Concerns; Fats and Carbs; The Skinny on Low-Fat and Low-Calorie Diets; Trans Fatty Acids; Cutting Carbs; The Carbohydrate/Protein Combination; Carb Smarts; Additives, Preservatives and Sodium; Additives, Preservatives and Sodium; Passing on the Salt; Sweeteners; Sugar Free and Low Carb Options; Divided on Fat and Sugar Substitutes; Sweets for the Sweet; Managing Blood Sugar
Section 7: Positive Nutrition: General Attitudes & Behaviors; Variety is the Spice of a Healthy Life; Older Shoppers Most Likely to Seek Health Benefits from Food; Everything in Moderation; The Food and Health Connection; The Food as Medicine Connection; Desired Foods and Ingredients; Nutritionally Desirable Nutrients; Who is Making Changes?; Make Mine Fresh; Most Shoppers Use Fresh Produce Every Week; Fiber, Grains and Carbs; The Carb Culprits; Women Are More Likely to Believe in Fiber Benefits; Whole Grains Gaining Ground over Fiber; Fiber and Grains on Labels; Specific Nutrient Interests; Newsworthy Nutrients; Omega-3 on the Menu; Viva Olive Oil; The Surge in Soy; Soymilk Pours It On; Active Yogurt Cultures; Vitamins and Supplements; Natural or Supplemental Vitamins; Multiple Sources for Vitamins; Supplementing for Better Health; Who Uses Supplements?; Calcium for Strong Bones; Building on B’s; Organic Foods; Going Organic; Confidence in Organic Foods; Full and Part-Time Vegetarians
Section 8: Functional Nutrition: Overview; Functional Health Shoppers; Functional Health Shoppers Make Similar Choices; Who are Functional Health Shoppers?; Supplement Support; Heart Health; Who are the Heart Health Shoppers?; Diets for the Heart; Heart Health Shoppers and Negative Nutrition; Bone Health; Who are Bone Heath Shoppers?; Supplements for Bones; Calcium for Bones; Low-Fat Dairy for Bones; Diabetes Health; Who are Diabetes Health Shoppers?; Diabetes Health Shoppers and the Glycemic Index; Diabetes Health Shoppers and Sweets; Diabetes Health and Better for you Carbohydrates; Diabetes and Weight Concerns; Immunity Health; Who are Immunity Health Shoppers?; Immunity Health and Stress; Immunity Health Shoppers Want Information; Immunity Benefits of Foods and Ingredients; Immunity Health and Antioxidants; Benefits of Antioxidants; Sources of Antioxidants; Antioxidant-Rich Foods; Gastrointestinal Health; Who are Gastrointestinal (GI) Health Shoppers?; GI Health Shoppers and Fiber; Food as Medicine for the GI Tract
Section 9: Communicating Health: Use Communications that Work; Label Readers Are Becoming Label Believers; Important Label Information; Content Claims Should be Positive; Fresh is Best; Health Claims on Labels are Valued; Nutritional Knowledge and Influencers; Nutritional Solutions are Believable; Shoppers Know What to Do; Doctors Advise Changes; Seeking Information from Many Sources
Section10: Shopping and Eating Patterns: Overall Shopping Behaviors; Gaining Brand Trial; Difficult Eating Occasions1; Who Finds it Difficult?1; Portion Control; Going Shopping; Who Shops? And How Often?; Purchase Drivers; Traditional Brands are Being Challenged to Meet Health Needs; Buying Preferences for Healthier Brands; Brand Influences; Moms Look for Brands that Deliver Nutrition1; Environmental Concerns; Brand Perceptions; Brand Familiarity1; How Healthy is the Brand?; Meal Brands; Soup Brands1; Cereal Brands1; Carbonated Beverage Brands; Juice/Juice Blend Brands; Organic Dairy/Soymilk Brands1; Beverage Brands1; Yogurt Brands1; Italian Food Brands; Snack and Treat Brands1; Condiment and Side-Dish Brands
Section11: Children’s Health: General Attitudes & Behaviors; Overall Influences and Choices1; Households with Children Have Different Priorities; Different Dietary Approaches1; Noticing the Benefits of Healthy Eating; Not Afraid of Snacks1; Influence of Health; Health Concerns of the Care-Provider1; Concerns are High1; The Balancing Act; Foods that Help; Food Use and Concerns; Consumption Changes; Food Concerns1; Households with Children are Snacking More1; Beverage Use1; Meat and Dairy are on the Menu; Attention to Sugar, High Fructose Corn Syrup, & Artificial Sweeteners.1; Young Families Avoid Chemicals and Artificial Ingredients; Single Parent Households; Single Parents are Exhausted; Section2: Detailed Profiles of HealthFocus Segments; Understanding Health Active Shoppers; HealthFocus Segments; Shoppers’ Attitudes towards Health and Nutrition; Fewer Investors, More Managers… and Strugglers; Health Active Demographics; Meet the Managers; What Managers Seek; Managers Take Control; Education Leads to Knowledge about Nutrition; Diet and Exercise are Both Important; Choosing Foods for Specific Purposes; Making Positive Health Choices; Healthy Enjoyment; Eat Well; Feel Well; Be Productive; Looking Healthy; Trade Offs for Health; Managers’ Healthful Choices; Other Items on the Manager’s Shopping List; Meet the Investors; Demographics of Investors; Investors Look to the Future; Careful Food Choices Can Pay Off; Healthy Eating, Moderate Exercise; Knowledge Spurs Investors; Health and Nutrition are Important Factors; Naturally Sourced Vitamins and Minerals are Valued; Some Foods Can Have Positive Health Impacts; Specific Foods for Specific Needs; Not Quite Ready to Give Up; Investors’ Shopping List; Other Items on the Investor’s Shopping List; Meet the Healers; Demographics of Healers; Food as Medicine; Illness Drives Quest for Information; Healers Suffer from a Number of Health Issues; Choosing Foods to Improve Health; Healers Follow a Variety of Diet Plans; Taking Care - to an Extent; How Much Does Food Help with Health?; Big on Food, Not on Exercise; Healers’ Shopping List; Other Items on the Healer’s Shopping List; Meet the Strugglers; Demographics of Strugglers; What Motivates the Strugglers?; Needing to Learn About Weight Control; Careful Eating and Consistent Exercising Pose Challenges; Not Anxious to Eat Healthy; Acknowledging Their Bad Habits; A Balancing Act; HealthFocus International® ▪ 449 Central Avenue, Suite 205 ▪ St. Petersburg, FL 33701 ▪ USA; www.healthfocus.com; Not in Control; Struggling with Weight Management; Strugglers’ Shopping List; Other Items on the Struggler’s Shopping List; Meet the Disciples; Demographics of Disciples; An Eye on the Future; Education and Nutrition; Diet and Exercise Both Important; Disciples Enjoy Eating Healthfully; Good Stewards of the Earth; A High Level of Awareness and Concern; More Likely To Feel in Control; Disciples Follow Special Diets; The Joy of Soy; Food as Medicine; Disciples’ Shopping List; Other Items on the Disciple’s Shopping List; Meet the Unmotivateds; Demographics of Unmotivated Shoppers; As Their Name Suggests, Unmotivateds Don’t Choose For Health; Rationale behind Eating Habits; Age Catches Up With the Unmotivateds; Realistic Assessment - Not a Pretty Picture; Room for Improvement; Mostly Unwilling to Compromise; The Unmotivated Shopper’s Menu; Other Items on the Unmotivated’s Shopping List; Appendix A: Methodology; Appendix B: Questionnaire with Total Percentages; Index

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The 2007 HealthFocus Trend Report For Pharma

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