Global Mobile Prepaid Strategies and Forecasts to 2013-8th Edition

Published by: Informa Media and Telecom

Published: Sep. 1, 2008 - 309 Pages

Table of Contents

C H A P T E R 1

E X E C U T I V E S U M M A R Y

I N T R O D U C T I O N

Scope of report

Report structure

Research timeframe and methodology

Exchange rates and tariff information

Global prepaid market 2008

Subscriptions

Figure 1.1: Global mobile prepaid subscriptions by region, March 2008

Figure 1.2: Global mobile prepaid penetration by region, March 2008

Figure 1.3: Global total annual mobile prepaid subscription growth by region, 4Q06 vs 4Q07 and 1Q08 vs 1Q07

Revenue and contribution

Figure 1.4: Global mobile prepaid revenue, by region, in 2007

Prepaid mobile environment

Prepaid churn

Figure 1.5: Global mobile prepaid churn drivers ranked as ‘extremely important’or very important’, by region, 2008

Prepaid usage

Figure 1.6: Global average monthly mobile prepaid minutes of use by region, 4Q06 vs.4Q07

Prepaid tariffs

Figure 1.7: Global: number of prepaid mobile tariff plans in operation and planned, 2007 vs. 2008

Prepaid recharge

Figure 1.8: Global mobile prepaid recharge transactions by value, by region, 2008

Prepaid roaming

Prepaid mobile data services

Figure 1.9: Global availability of new mobile prepaid applications, by region, 2008

Prepaid mobile market growth 2008-2013

Figure 1.10: Global share of prepaid subscriptions by region, 2013

Figure 1.11: Global share of prepaid revenue by region, 2013

C H A P T E R 2

G L O B A L M O B I L E P R E P A I D M A R K E T O V E R V I E W

Mobile prepaid customers

What is a prepaid customer?

Defining prepaid customers

Reasons for choosing prepaid

Prepaid customer status

Second-class citizens or a source of growth?

The impact of multi-SIM ownership

Figure 2.1: Global, proportion of prepaid multi-SIM ownership by region, 2008

Figure 2.2: Global, drivers for multi-SIM ownership by region, 2008

Customer registration

Prepaid and mobile market growth

Figure 2.3: Global mobile prepaid subscriptions by region, 1Q08 vs 1Q07

Figure 2.4: Global total annual mobile prepaid subscription growth by region,4Q06 vs 4Q07 and 1Q08 vs 1Q07

Figure 2.5: Global mobile prepaid penetration* by region, 1Q08 vs 1Q07

Figure 2.6: Global quarterly mobile prepaid subscription growth by region, 1Q07-1Q08

Figure 2.7: Global prepaid WCDMA and non-WCDMA subscriptions, 1Q08

Figure 2.8: Global net* annual mobile prepaid subscription growth by region,4Q06 vs 4Q07 and 1Q08 vs 1Q07

Mobile prepaid churn

Prepaid churn rates

Figure 2.9: Global average mobile prepaid monthly churn rates by region, 2006-2007

Figure 2.10: Global mobile prepaid churn vs contract churn, 2008

Reasons for churn

Figure 2.11: Global mobile prepaid churn drivers ranked as ‘extremely important’or very important’, by region, 2008

Figure 2.12: Global prepaid adoption of mobile number portability, 2008

Accounting for churn

Mobile prepaid usage

Minutes of use

Figure 2.13: Global average monthly mobile prepaid minutes of use by region, 4Q06 vs. 4Q07

Average price per minute

Figure 2.14: Global mobile prepaid price erosion per year, by region, 2008

Figure 2.15: Global mobile prepaid, factors influencing price erosion by region, 2008

Prepaid roaming

Figure 2.16: Global mobile prepaid roaming availability by region, 2008

Figure 2.17: Global mobile prepaid roaming, planned availability by region, 2008

International voice and SMS roaming

Figure 2.18: Global mobile prepaid roaming, international recharge availability by service, 2008

Figure 2.19: Global mobile prepaid roaming, usage of prepaid international recharge mechanisms, 2008

International data roaming

National and local roaming

Prepaid non-voice services

Non-voice mobile data services

Figure 2.20: Global availability of prepaid mobile non-voice applications, 2008

Figure 2.21: Global: percentage of respondents stating that 20% or less of the prepaid base is using mobile data/content services in 2008

Figure 2.22: Global mobile barriers to adoption of prepaid non-voice services by region, 2008

Figure 2.23: Global mobile prepaid non-voice r8echarge mechanisms by region, 2008

New mobile applications

Figure 2.24: Global availability of new mobile prepaid applications, by region, 2008

Figure 2.25: Pay-Buy-Mobile

Figure 2.26: Pay-Buy-Mobile project participants

Figure 2.27: Orange m-payment strategy

Figure 2.28: Orascom Telecom Holding m-payment strategy

Mobile prepaid revenues and contribution

Prepaid ARPU

Figure 2.29: Global mobile mean annual prepaid ARPU compared with US$ GDP (PPP), by region, 2007

Prepaid revenue

Figure 2.30: Global mobile mean annual prepaid revenue, by region, 2007

Prepaid EBITDA margins

Global prepaid market growth trends, 2008-2013

Figure 2.31: Global: percentage of mobile prepaid subscribers, by region, in 2013

Figure 2.32: Global mobile drivers for prepaid subscription growth, 2008

Global prepaid forecasts 2008-2013

Prepaid subscriptions

Figure 2.33: Global mobile prepaid forecasts, 2008-2013

Figure 2.34: Global mobile prepaid subscriptions by region, 2008-2013

Figure 2.35: Global share of prepaid subscriptions by region, 2008-2013

Prepaid revenue and ARPU

Figure 2.36: Global mobile prepaid revenues by region, 2008-2013

Figure 2.37: Global share of prepaid revenue by region, 2008-2013

Figure 2.38: Global mobile CAGR prepaid subscriptions and revenue by region, 2008-2013

C H A P T E R 3

P R E P A I D T A R I F F S A N D R E C H A R G E S T R A T E G I E S

How many mobile prepaid tariffs should there be?

Figure 3.1: Global: number of prepaid mobile tariff plans in operation and planned, 2007 vs. 2008

Mobile prepaid charging increments

Per-minute charging

Per-second charging

Per-call charging

Per-day charging

Per-unit charging

Mobile prepaid tariff structures

Introductory pricing

Discount pricing

Flat-rate tariffs

Untimed/unlimited tariffs

Volume-based tariffs

On-net vs. off-net tariffs

Time-of-day tariffs

Inbound vs. outbound tariffs

Bundle/add-on tariffs

Loyalty tariffs

Segmented tariffs

‘Special offers’

SIM-only tariffs

Hybrid mobile tariffs

Figure 3.2: UK: O2 hybrid tariff plans, June 2008

Mobile prepaid data service charges

Changing mobile prepaid tariff plans

Mobile prepaid recharge

Recharge channels

Figure 3.3: Global: most frequently-used mobile prepaid recharge channels by region, 2008

Figure 3.4: Global: most frequently-used mobile prepaid recharge channels by region, 2011

V

Figure 3.5: Global: effectiveness of mobile prepaid recharge mechanisms in terms of recharge volumes, 2008

Figure 3.6: Global: effectiveness of mobile prepaid recharge mechanisms in terms of generating revenue, 2008

Recharge denominations

Figure 3.7: Global mobile prepaid recharge transactions by value, by region, 2008

Recharge usage value

Figure 3.8: Global: incentives for mobile prepaid recharge, by region, 2008

Figure 3.9: Australia: Optus recharge cost vs. credit value

Figure 3.10: Mexico: Telcel recharge values and associated airtime values

Automatic credit

Airtime transfer/third-party top-up

Recharge validity policies

Figure 3.11: Global average validity of prepaid calling credit, by region, 2008

C H A P T E R 4

W E S T E U R O P E

West Europe mobile prepaid market status 2008

Overview

Figure 4.1: West Europe, total quarterly mobile prepaid customers by country, 4Q06-1Q08

Figure 4.2: West Europe, total annual mobile prepaid subscription growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07

Figure 4.3: West Europe, prepaid WCDMA and non-WCDMA subscriptions, 1Q08

Figure 4.4: West Europe, net* annual mobile prepaid subscription growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07

Figure 4.5: West Europe, mobile prepaid quarterly growth rates by country, 4Q06-1Q08

Figure 4.6: West Europe, mobile prepaid growth drivers, 2008

Figure 4.7: West Europe, drivers for multi-SIM ownership, 2008

Revenues and ARPU

Figure 4.8: West Europe, causes of prepaid mobile ARPU decline, 2008

Prepaid minutes of use

Prepaid non-voice services

Figure 4.9: West Europe: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008

Prepaid EBITDA

Prepaid churn

Figure 4.10: West Europe, mobile prepaid churn drivers, 2008

West Europe mobile prepaid regulatory and competitive trends

Mobile number portability

Mobile termination rates

Mobile virtual network operators

West Europe drivers/challenges for mobile prepaid market growth

Drivers

Challenges

West Europe prepaid market trends, 2008-2013

Market conditions

Mobile market growth

Operator strategies

Prepaid subscription trends

West Europe mobile prepaid market forecasts, 2008-2013

Figure 4.11: West Europe mobile prepaid forecasts, 2008-2013

Prepaid subscriptions

Figure 4.12: West Europe mobile subscriptions, prepaid and postpaid, 2008-2013

Figure 4.13: West Europe mobile net additions, prepaid and postpaid, 2008-2013

Revenue and ARPU

C H A P T E R 5

E A S T E U R O P E

East Europe mobile prepaid market status 2008

Overview

Figure 5.1: East Europe, total quarterly mobile prepaid customers by country, 4Q06-1Q08

Figure 5.2: East Europe, total annual mobile prepaid growth by country,4Q06 vs 4Q07 and 1Q08 vs 1Q07

Figure 5.3: East Europe, prepaid WCDMA and non-WCDMA subscriptions, 1Q08

Figure 5.4: East Europe, net* annual mobile prepaid subscription growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07

Figure 5.5: East Europe, mobile prepaid quarterly growth by country, 1Q07-1Q08

Figure 5.6: East Europe, mobile prepaid growth drivers, 2008

Figure 5.7: East Europe, drivers for multi-SIM ownership, 2008

Revenues and ARPU

Figure 5.8: East Europe, causes of prepaid mobile ARPU decline, 2008

Minutes of use

Figure 5.9: East Europe: MTS Russia and MTS Ukraine MOU, APPM and ARPU evolution, 1Q07-1Q08

Prepaid non-voice services

Figure 5.10: East Europe: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008

Prepaid EBITDA

Prepaid churn

Figure 5.11: East Europe, mobile prepaid churn drivers, 2008

East Europe mobile prepaid regulatory and competitive trends

Mobile number portability

Mobile termination rates

Mobile virtual network operators

East Europe drivers/challenges for mobile prepaid market growth

Drivers

Challenges

East Europe prepaid market trends, 2008-2013

Market conditions

Mobile market growth

Operator strategies

Prepaid subscription trends

East Europe mobile prepaid market forecasts, 2008-2013

Figure 5.12: East Europe mobile prepaid forecasts, 2008-2013

Prepaid subscriptions

Figure 5.13: East Europe mobile subscriptions, prepaid and postpaid, 2008-2013

Figure 5.14: East Europe mobile net additions, prepaid and postpaid, 2008-2013

Revenues and ARPU

C H A P T E R 6

A S I A P A C I F I C

Asia Pacific mobile prepaid market status 2008

Overview

Figure 6.1: Asia Pacific, total quarterly mobile prepaid customers by country, 4Q06-1Q08

Figure 6.2: Asia Pacific, total annual mobile prepaid growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07

Figure 6.3: Asia Pacific, prepaid WCDMA and non-WCDMA subscriptions, 1Q08

Figure 6.4 Asia Pacific, net* annual mobile prepaid subscription growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07

Figure 6.5 Asia Pacific, mobile prepaid quarterly growth by country, 4Q06-1Q08

Figure 6.6: Asia Pacific, mobile prepaid growth drivers, 2008

Figure 6.7: Asia Pacific, drivers for multi-SIM ownership, 2008

Revenues and ARPU

Figure 6.8: Asia Pacific, causes of prepaid mobile ARPU decline, 2008

Minutes of use

Prepaid non-voice services

Mobile data services

Figure 6.9: Asia Pacific: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008

Status by country

New prepaid applications

Prepaid EBITDA

Prepaid churn

Figure 6.10: Asia Pacific, mobile prepaid churn drivers, 2008

Asia Pacific mobile prepaid regulatory and competitive trends

Mobile termination rates

Mobile number portability

Mobile virtual network operators

Asia Pacific drivers/challenges for mobile prepaid market growth

Drivers

Challenges

Asia Pacific prepaid market trends, 2008-2013

Market conditions

Mobile market growth

Operator strategies

Prepaid subscription trends

Asia Pacific prepaid market forecasts, 2008-2013

Figure 6.11: Asia Pacific mobile summary prepaid forecasts, 2008-2013

Prepaid subscriptions

Figure 6.12: Asia Pacific mobile subscriptions, prepaid and postpaid, 2008-2013

Figure 6.13: Asia Pacific mobile net additions, prepaid and postpaid, 2008-2013

Revenue and ARPU

C H A P T E R 7

M I D D L E E A S T

Middle East mobile prepaid market status 2008

Overview

Figure 7.1: Middle East, total quarterly mobile prepaid customers by country, 4Q06-1Q08

Figure 7.2: Middle East, annual mobile prepaid growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07

Figure 7.3 Middle East, prepaid WCDMA and non-WCDMA subscriptions, 1Q08

Figure 7.4: Middle East, net* annual mobile prepaid growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07

Figure 7.5: Middle East, mobile prepaid quarterly growth by country, 4Q06-1Q08

Figure 7.6: Middle East, mobile prepaid growth drivers, 2008

Figure 7.7: Middle East, drivers for multi-SIM ownership, 2008

Revenues and ARPU

Figure 7.8: Middle East, causes of prepaid mobile ARPU decline, 2008

Minutes of use

Prepaid non-voice services

Mobile data services

Figure 7.9: Middle East: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008

New prepaid applications

Prepaid EBITDA

Prepaid churn

Figure 7.10: Middle East, mobile prepaid churn drivers, 2008

Middle East mobile prepaid regulatory and competitive trends

Mobile number portability

Mobile termination rates

Mobile virtual network operators

Middle East drivers/challenges for mobile prepaid market growth

Drivers

Challenges

Middle East prepaid market trends, 2008-2013

Market conditions

Mobile market growth

Operator strategies

Prepaid subscription trends

Middle East prepaid market forecasts, 2008-2013

Figure 7.11: Middle East mobile prepaid forecasts, 2008-2013

Prepaid subscriptions

Figure 7.12: Middle East mobile subscriptions, prepaid and postpaid, 2008-2013

Figure 7.13: Middle East mobile net additions, prepaid and postpaid, 2008-2013

Revenue and ARPU

C H A P T E R 8

A F R I C A

Africa mobile prepaid market status 2008

Overview

Figure 8.1: Africa, total quarterly mobile prepaid customers by country, 4Q06-1Q08

Figure 8.2: Africa, annual mobile prepaid subscription growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07

Figure 8.3: Africa, prepaid WCDMA and non-WCDMA subscriptions, 1Q08

Figure 8.4: Africa, net* annual mobile prepaid subscription growth by country,4Q06 vs 4Q07 and 1Q08 vs 1Q07

Figure 8.5: Africa, quarterly mobile prepaid customer growth by country, 4Q06-1Q08

Figure 8.6: Africa, mobile prepaid growth drivers, 2008

Figure 8.7 Africa, availability of low-cost mobile devices, 1Q08

Figure 8.8: Africa, drivers for multi-SIM ownership, 2008

Revenues and ARPU

Figure 8.9: Africa, causes of prepaid mobile ARPU decline, 2008

Minutes of use

Prepaid non-voice services

Mobile data services

Figure 8.10: Africa, mobile broadband network deployment and customers, 1Q08

Figure 8.11: Africa, WiMAX deployment, 1Q08

Figure 8.12: Africa: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008

New prepaid applications

Figure 8.13: Kenya, value of money transfer transactions, M-Pesa m-banking service, 1H08

Figure 8.14: Africa, M-Pesa m-banking service development strategy and status

Prepaid EBITDA

Prepaid churn

Figure 8.15: Africa, mobile prepaid churn drivers, 2008

Africa mobile prepaid regulatory and competitive trends

Mobile number portability

Mobile termination rates

Mobile virtual network operators

Africa drivers/challenges for mobile prepaid market growth

Drivers

Challenges

Africa prepaid market trends, 2008-2013

Market conditions

Mobile market growth

Operator strategies

Prepaid subscription trends

Africa prepaid market forecasts, 2008-2013

Figure 8.16: Africa mobile summary prepaid forecasts, 2008-2013

Prepaid subscriptions

Figure 8.17: Africa mobile subscriptions, prepaid and postpaid, 2008-2013

Figure 8.18: Africa mobile net additions, prepaid and postpaid, 2008-2013

Prepaid revenue and ARPU

C H A P T E R 9

N O R T H A M E R I C A

North America mobile prepaid market status 2008

Overview

Figure 9.1: North America, total quarterly mobile prepaid customers by country, 4Q06-1Q08

Figure 9.2: North America, annual mobile prepaid growth by country,4Q06 vs 4Q07 and 1Q08 vs 1Q07

Figure 9.3: North America, quarterly mobile prepaid customer growth by country, 4Q06-1Q08

Figure 9.4: North America, mobile prepaid growth drivers, 2008

Revenues and ARPU

Minutes of use

Prepaid non-voice services

Mobile data services

Figure 9.5: North America: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008

New prepaid applications

Prepaid EBITDA

Prepaid churn

Figure 9.6: North America, mobile prepaid churn drivers, 2008

North America mobile prepaid regulatory and competitive trends

Mobile termination rates

Mobile number portability

Mobile virtual network operators

North America drivers/challenges for mobile prepaid market growth

Drivers

Challenges

North America prepaid market trends, 2008-2013

Market conditions

Mobile market growth

Operator strategies

Prepaid subscription trends

North America prepaid market forecasts, 2008-2013

Figure 9.7: North America mobile prepaid forecasts 2008-2013

Prepaid subscriptions

Figure 9.8: North America mobile subscriptions, prepaid and postpaid, 2008-2013

Figure 9.9: North America mobile net additions, prepaid and postpaid, 2008-2013

Revenues and ARPU

C H A P T E R 1 0

L A T I N A M E R I C A

Latin America mobile prepaid market status 2008

Overview

Figure 10.1: Latin America, total quarterly mobile prepaid customers by country, 4Q06-1Q08

Figure 10.2: Latin America, annual mobile prepaid growth by country,

4Q06 vs 4Q07 and 1Q08 vs 1Q07

Figure 10.3: Latin America, quarterly mobile prepaid customer growth by country, 4Q06-1Q08

Figure 10.4: Latin America, mobile prepaid growth drivers, 2008

Figure 10.5: Latin America, drivers for multi-SIM ownership, 2008

Revenues and ARPU

Figure 10.6: Latin America, causes of prepaid mobile ARPU decline, 2008

Minutes of use

Prepaid non-voice services

Mobile data services

Figure 10.7: Latin America: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008

New prepaid applications

Prepaid EBITDA

Prepaid churn

Figure 10.8: Latin America, mobile prepaid churn drivers, 2008

Latin America mobile prepaid regulatory and competitive trends

Mobile termination rates

Mobile number portability

Mobile virtual network operators

Mobile virtual network operators

Latin America drivers/challenges for mobile prepaid market growth

Drivers

Challenges

Latin America prepaid market trends, 2008-2013

Market conditions

Mobile market growth

Operator strategies

Prepaid subscription trends

Latin America prepaid market forecasts, 2008-2013

Figure 10.9: Latin America mobile prepaid forecasts, 2008-2013

Prepaid subscriptions

Figure 10.10: Latin America mobile subscriptions, prepaid and postpaid, 2008-2013

Figure 10.11: Latin America mobile net additions, 2008-2013

Revenue and ARPU

A P P E N D I X A

M O B I L E P R E P A I D C O U N T R Y F O R E C A S T S , 2 0 0 8 - 2 0 1 3

West Europe

Austria mobile prepaid forecasts, 2008-2013

Belgium mobile prepaid forecasts, 2008-2013

France mobile prepaid forecasts, 2008-2013

Germany mobile prepaid forecasts, 2008-2013

Greece mobile prepaid forecasts, 2008-2013

Ireland mobile prepaid forecasts, 2008-2013

Italy mobile prepaid forecasts, 2008-2013

Netherlands mobile prepaid forecasts, 2008-2013

Portugal mobile prepaid forecasts, 2008-2013

Spain mobile prepaid forecasts, 2008-2013

UK mobile prepaid forecasts, 2008-2013

East Europe

Croatia mobile prepaid forecasts, 2008-2013

Czech Republic mobile prepaid forecasts, 2008-2013

Hungary mobile prepaid forecasts, 2008-2013

Lithuania mobile prepaid forecasts, 2008-2013

Poland mobile prepaid forecasts, 2008-2013

Romania mobile prepaid forecasts, 2008-2013

Russia mobile prepaid forecasts, 2008-2013

Slovak Republic mobile prepaid forecasts, 2008-2013

Ukraine mobile prepaid forecasts, 2008-2013

Asia Pacific

Australia mobile prepaid forecasts, 2008-2013

China mobile prepaid forecasts, 2008-2013

Hong Kong mobile prepaid forecasts, 2008-2013

India mobile prepaid forecasts, 2008-2013

Indonesia mobile prepaid forecasts, 2008-2013

Japan mobile prepaid forecasts, 2008-2013

Malaysia mobile prepaid forecasts, 2008-2013

New Zealand mobile prepaid forecasts, 2008-2013

Singapore mobile prepaid forecasts, 2008-2013

South Korea mobile prepaid forecasts, 2008-2013

Taiwan mobile prepaid forecasts, 2008-2013

Thailand mobile prepaid forecasts, 2008-2013

Middle East

Israel mobile prepaid forecasts, 2008-2013

Jordan mobile prepaid forecasts, 2008-2013

Saudi Arabia mobile prepaid forecasts, 2008-2013

Turkey mobile prepaid forecasts, 2008-2013

Africa

Egypt mobile prepaid forecasts, 2008-2013

Nigeria mobile prepaid forecasts, 2008-2013

South Africa mobile prepaid forecasts, 2008-2013

Uganda mobile prepaid forecasts, 2008-2013

North America

Canada mobile prepaid forecasts, 2008-2013

US mobile prepaid forecasts, 2008-2013

Latin America

Argentina mobile prepaid forecasts, 2008-2013

Brazil mobile prepaid forecasts, 2008-2013

Mexico mobile prepaid forecasts, 2008-2013

A P P E N D I X B

G L O B A L M O B I L E P R E P A I D I N D U S T R Y S U R V E Y 2 0 0 8

Introduction

Methodology

Survey structure

Industry Survey results

Respondent profile

Prepaid customer information

Prepaid churn

Prepaid pricing and usage patterns

Recharge strategies

Prepaid roaming

Prepaid non-voice services

Prepaid marketing strategies

Abstract

• NEW - in-depth analysis of prepaid markets on a region-by-region basis
• Prepaid market forecasts to 2013 - unique forecasts to 2013 for the entire prepaid market, including prepaid subscribers, growth in prepaid subscribers, prepaid mobile revenues and prepaid ARPU
• Prepaid roaming - review the current status of prepaid roaming, hindrances to take-up, recharge options while travelling abroad and which platforms are most commonly deployed to enable prepaid roaming
• Systems and solutions - evaluate the new positioning towards the convergence of billing, services and customer segmentation
• Segmentation and branding - assess emerging profitable markets such as the youth and benefit from commentary on how to capitalise on revenue opportunities within these markets
• Exclusive industry survey - analyse results from an exclusive industry survey in addition to Informa Telecoms & Media’s own forecasts for the global roaming market.

• How big is the prepaid market in each region and how is it evolving?
• What is the impact of multi-SIM ownership on the size of the prepaid market?
• How is mobile data affecting demand for prepayment mechanisms?
• What opportunities are there for growing the prepaid market beyond voice in developed and developing countries?
• What kinds of new mobile applications can help us reach the unreached and can we do this profitably?
• What kinds of tariff plans are most successful in addressing the needs of different customer segments?
• How can operators in developed countries learn from their counterparts in developing countries in terms of marketing to their prepaid customers?
• Does dropping prices mean we will be able to increase prepaid minutes of use?
• What contribution are prepaid services making to our bottom line?
• How are converged billing systems helping with segmenting the prepaid customer base?
• What are the most successful ways of keeping prepaid customers and their revenue on our network?
• How can we develop loyalty among our prepaid customer base?
• How will the regulatory and competitive environment in each region impact the development of the prepaid business model?

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