U.S. Mobile Teen and Adult Consumer Survey, 4Q07: Prepay Versus Postpay Results : Market Research Report

U.S. Mobile Teen and Adult Consumer Survey, 4Q07: Prepay Versus Postpay Results

Published by: IDC

Published: Aug. 26, 2008 - 53 Pages

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Service Overview

Table: U.S. Mobile Consumer Data Plan Usage by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Table: U.S. Mobile Consumer Data ARPU by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband

Messaging

Table: U.S. Mobile Consumer SMS and MMS Sending Volume by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband

Table: U.S. Mobile Consumer IM and Email Sending Volume by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband

Table: U.S. Mobile Consumer SMS and MMS ARPU by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband

Table: U.S. Mobile Consumer IM and Email ARPU by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband

Simple Content

Table: U.S. Mobile Consumer Ringtone and Graphic Purchasing Behavior by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband

Table: U.S. Mobile Consumer Game and Simple Productivity Application Purchasing Behavior by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband

Table: U.S. Mobile Consumer Ringtone and Graphic Payment Method by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Table: U.S. Mobile Consumer Game and Simple Productivity Application Payment Method by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Table: U.S. Mobile Consumer Ringtone and Graphic ARPU by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband

Table: U.S. Mobile Consumer Game and Simple Productivity Application ARPU by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband

Table: U.S. Mobile Consumer Ringtone Acquisition Channel by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Table: U.S. Mobile Consumer Game Acquisition Channel by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Table: U.S. Mobile Consumer Game Type Purchasing by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Mobile Web/WAP Access

Table: U.S. Mobile Consumer Email Adoption by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Table: U.S. Mobile Consumer Email Service Payment Method by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Table: U.S. Mobile Consumer Mobile Web/WAP Adoption by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Table: U.S. Mobile Consumer Mobile Web/WAP Payment Method by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Table: U.S. Mobile Consumer Mobile Web/WAP Site Destination by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Advanced Data Service Usage

Table: U.S. Mobile Consumer Entertainment Service Usage by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Table: U.S. Mobile Consumer Video/TV Content and Format Preference by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Table: U.S. Mobile Consumer Video/TV Weekly Viewing Time and ARPU by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband

Table: U.S. Mobile Consumer Full Track Music Purchasing Frequency and ARPU by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband

Table: U.S. Mobile Consumer Full Track Music Sideloading Frequency by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Table: U.S. Mobile Consumer Ringback Tone Adoption by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Table: U.S. Mobile Consumer Ringback Tone Purchasing Frequency and ARPU by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband

Table: U.S. Mobile Consumer Data Service Complaints by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Table: U.S. Mobile Consumer Targeted Advertising Receptivity by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Table: U.S. Mobile Consumer Mobile Entertainment MNO Churn Factor by Prepaid Versus Postpay and Mobile Broadband Versus Narrowband (% of Respondents)

Future Outlook

Essential Guidance

Learn More

Related Research

Synopsis

Abstract

This IDC study analyzes the combined responses of nearly 4,200 wireless subscribers and customers regarding their usage patterns and spending habits on mobile data services, with particular emphasis on mobile entertainment service/content types such as ringtones, games, mobile TV/video, full track music, and ringback tones (RBTs). This survey breaks down prepay and postpay users. In this study, IDC also looks at narrowband users without subscriptions, narrowband users with subscriptions, and mobile broadband subscribers.

"U.S. carriers should focus on getting all users equipped with the latest mobile broadband phones," says Richard Murphy, Wireless and Mobile Communications research analyst. "In the future, users who have broadband phones will be more active in using data services. In turn, users who are more active will likely spend more money on data services. The numbers from this survey, with over 50% of the respondents not currently using data services, indicate that there is plenty of room for growth."

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