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Zattoo: an Internet TV case study

Published by: Ovum Plc

Published: Jul. 21, 2008 - 10 Pages


Table of Contents


Ovum view
Zattoo’s simplicity may prove its biggest limitation
Background
About Zattoo
So what is Zattoo?
What the service offers
Content range, platform and usage
Marketing strategy and message
Core vision is to provide linear TV channels via PC
Business model and strategy
Revenue strategy
Content acquisition costs and processes
Next steps
Internet TV competition
Quality of content, convenience are key differentiators
Table of figures
Figure 1 Zattoo Player screen
Figure 2 Zattoo viewer age and gender distribution for UK and Switzerland, 1Q08
Figure 3 Zattoo usage survey: 'I use Zattoo because…'

Abstract

Using its own P2P distribution technology, Zattoo provides ad-supported feeds of linear free-to-air broadcast channels to users’ PCs. Its no-frills approach to Internet TV presents a welcome change from the rising flood of gimmicky Internet video sites, but also curbs Zattoo’s potential for monetisation.

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