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Brand protection services

Published by: Ovum Plc

Published: Jun. 9, 2008 - 9 Pages


Table of Contents


Key messages
The importance of protecting reputation
Online reputation
Reputation protection versus freedom of speech and privacy
Examples of how companies can be damaged by web talk
Best practice in reputation protection
Players
MarkMonitor
Brand Titan
Brand Intelligence
Filtering outgoing e-mail: Trend Micro and Ironport
IBM (COBRA - Corporate Brand and Reputation Analysis)
Melbourne IT and VeriSign
High Position
OpSec
Garlik


Abstract

Brand and reputation have always been among the most valued corporate assets. The online world has added a new dimension to these issues. The online forum provides a powerful means of promoting them, while also providing a means by which they can be undermined. This will become more evident as we move into the less structured world of Web 2.0. A specialist form of service provider is appearing in this area, which is only peripherally served by the mainstream ITSP and ISP communities. Graham Titterington examines the role and scope of the opportunity.


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