The Use of Accounting Software by U.S. Small and Medium-Sized Businesses, 2007: Profiles of Intuit, Sage, and Microsoft Customers : Market Research Report

The Use of Accounting Software by U.S. Small and Medium-Sized Businesses, 2007: Profiles of Intuit, Sage, and Microsoft Customers

Published by: IDC

Published: Apr. 4, 2008 - 24 Pages

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Accounting Packages Used by SMBs

Figure: U.S. Small and Medium-Sized Businesses Using Accounting and Payroll Software, 2007

Accounting Software Used by Company Size

Primary Packages

Figure: Primary Accounting Packages Used by U.S. Small and Medium-Sized Businesses, 2007

Table: Primary Accounting Packages Used by U.S. Small Businesses by Company Size, 2007 (% of Respondents)

Table: Primary Accounting Packages Used by U.S. Medium-Sized Businesses by Company Size, 2007 (% of Respondents)

Additional Packages Used for Accounting

Figure: Other Accounting Packages Used by U.S. Small and Medium-Sized Businesses, 2007

Table: Other Accounting Packages Used by U.S. Small Businesses by Company Size, 2007 (% of Respondents)

Table: Other Accounting Packages Used by U.S. Medium-Sized Businesses by Company Size, 2007 (% of Respondents)

Accounting Software Used by Vertical Industry

Table: U.S. Small and Medium-Sized Businesses Using Accounting and Payroll Software by Vertical Industry, 2007 (% of Respondents)

Table: Primary Accounting Packages Used by U.S. Small and Medium-Sized Businesses by Vertical Industry, 2007 (% of Respondents)

Business Profiles of Small Businesses Using Intuit, Sage, Microsoft, and Industry-Specific Accounting Solutions

Number of Employees

Figure: Number of Employees in U.S. Small Businesses by Primary Accounting Package Used, 2007

Revenue Growth

Table: Sales Performance of U.S. Small Businesses by Primary Accounting Package Used, 2007 (% of Respondents)

Figure: Sales Performance of U.S. Small Businesses by Primary Accounting Package Used, 2007

IT Spending Growth

Figure: Expected Change in IT Spending in U.S. Small Businesses by Primary Accounting Package Used, 2007

Table: Expected Change in IT Spending in U.S. Small Businesses by Primary Accounting Package Used, 2007 (% of Respondents)

Business Applications Used and Assessment of Software as a Service by Small Businesses Using Intuit, Sage, Microsoft, and Industry-Specific Accounting Software

Use of Different Business Applications

Table: Other Business Software Used by U.S. Small Businesses by Primary Accounting Package Used, 2007 (% of Respondents)

Software as a Service: Current Versus Planned Activity and Factors Encouraging and Discouraging Potential Use

Table: Usage of Software as a Service in U.S. Small Businesses by Primary Accounting Package Used, 2007 (% of Respondents)

Table: Factors Encouraging Usage of Software as a Service in U.S. Small Businesses by Primary Accounting Package Used, 2007 (% of Respondents)

Table: Factors Discouraging Usage of Software as a Service in U.S. Small Businesses by Primary Accounting Package Used, 2007 (% of Respondents)

Future Outlook

Essential Guidance

Learn More

Related Research

Methodology

Synopsis

Abstract

This IDC study examines the accounting packages that are used by small and medium-sized businesses (SMBs) and profiles small businesses that use Intuit Quicken, Intuit QuickBooks, Sage products, and Microsoft products, as well as firms that use industry-specific software. Details regarding size of firm, sales growth, expected IT spending growth, the use of other business software and attitudes and expectations regarding software as a service (SaaS) are compared across different accounting software customers.

"The market for accounting software in SMBs is far from saturated. More than 2 million PC-owning small businesses do not even use accounting software, and many firms are using accounting software that is inappropriate for the size of their businesses," says Merle Sandler, research manager in the SMB program at IDC. "Accounting software delivered as a service is slowly starting to gain traction among SMBs as firms grow more comfortable with using the Internet as an integral part of basic business operations."

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