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The Indian Male

Published by: India Today Group Digital

Published: Dec. 30, 2007 - 52 Pages


Table of Contents


1. The rising new Indian male of new India

2. Never too old to Rock ‘N’ Roll

3. The trendy, brand-conscious southern male who’s raring to go on a bender

4. The uncertainties faced by Indian men over 45 as retirement years edge gets closer.

5. The Indian male who crawl the malls for apparel, accessories to shampoo and skin cream.

6. Great careers and earning lots of money are the top priorities of Indian men

7. Increased job hopping and rising intra-national migration due to restlessness in few Indian men.

8. India’s GenNext men may have some conservative notions but when it comes to spending power all this takes a back seat and he’s as modern and competitive as the next man.

9. The GeNext Indian male who wants to get more of their lives before settling down.

10. Methodolgy

Abstract

Know these guys? You probably think you do but don't bet on it. In a new India it's a new Indian male who is rising. Several surprising insights emerge from the BT-Mars survey abouth the Indian male. Take a look...

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