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US Adult Audience Benchmark, 2007Published by: Jupiter Research Corporation Published: Jan. 4, 2008 - 4 Pages Table of ContentsEach year, JupiterResearch benchmarks the most important aspects of adult gamers. As platform suppliers attempt to reach marginal audiences with new console products, they are challenged to understand which approaches are effective. Key Question - How has the installed base of game platforms changed over the last year? Key Question - How do interest and plans to buy new systems vary by demographic? Key Question - What are the top reasons why online adults do not own a game system? AbstractEach year, JupiterResearch benchmarks the most important aspects of adult gamers. As platform suppliers attempt to reach marginal audiences with new console products, they are challenged to understand which approaches are effective.Get Full Details About This Report >> |
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