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Tinder Box Report on Trends 2008

Published by: Hartman Group

Published: Dec. 10, 2007 - 77 Pages

Price reduced due to age.

Table of Contents


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Abstract

A Tinderbox Report: What are the emerging trends for 2008?

Consumers are expressing themselves in ways previously unimagined. Our current consumer trends framework, for example, couches the most recent consumer developments in the long-evolving transition from traditional culture to consumer culture. The advantage is that rather than blithely exclaiming something like "organics" to be the next big thing, we can explain why and how this happened - information we believe is a must for all interested in successfully engaging such trends. The challenge with uncovering the leading trends for our 2008 report was seeking out new interests or concerns that might be percolating with consumers.

The goods?

Tinderbox Trends 2008 report: Artifacts from the (Near) Future is the result of a six month-long journey exploring America's evolving culture. Based on extensive consumer research, 2008 trends were derived from the following topics:
  • Ingredients
  • Unique Ways of Eating
  • Exercise and Movement
  • Health Concerns
  • Supplements
For each category, a deep dive was conducted to determine the topics that had most traction with leading edge Health and Wellness consumers. Key materials were derived from:
  • Thorough Landscape Reviews
  • Trend Tracking
  • Ethnographic Research Groups
  • Language Mapping
This unique, provocative 77-page Tinderbox report presented in PowerPoint format features more than a dozen consumer insight videos, extensive figures and charts, compelling language maps and visuals throughout. As consumer lifestyles continue to evolve and as consumers pursue new levels of interests and preferences that transcend products and brands, Tinderbox Trends 2008 report: Artifacts from the (Near) Future provides manufacturers, marketers and retailers with the understanding (and implications) of the leading edge trends that will affect the marketplace of the coming year and beyond.

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