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B-to-B Search Marketing

Published by: Jupiter Research Corporation

Published: Jul. 11, 2006 - 4 Pages


Table of Contents


Key Question - How much do B-to-B marketers spend on search marketing?
Key Question - Which tactics should B-to-B marketers focus on in search engine marketing (SEM)?


Abstract

Business-to-business (B-to-B) search marketers must embrace creative strategies and sophisticated measurement of engagement to extract full value from search marketing.


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