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Search Marketing

Published by: Jupiter Research Corporation

Published: Aug. 31, 2006 - 4 Pages


Table of Contents


Key Question - How significant a role does search engine marketing (SEM) play in marketing to small businesses?
Key Question - What SEM strategies work best when targeting the small-business market?


Abstract

As with their online purchase behavior, small businesses' use of search cannot be equated with that of either consumers or large businesses. This unique usage has implications for marketers trying to reach small-business customers online.


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