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Age 55 and Older Population

Published by: Jupiter Research Corporation

Published: Apr. 19, 2007 - 4 Pages


Table of Contents


Key Question - How large is the market for consumer electronics among the age 55 and older population?
Key Question - What product features appeal to the segment?
Key Question - How should marketers target the age 55 and older population?


Abstract

The age 55 and older population has been relatively reluctant to adopt new consumer electronics. This report discusses reasons why and offers suggestions for product developers targeting the age 55 and older population.


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