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Online Health Boomers

Published by: Jupiter Research Corporation

Published: Apr. 23, 2007 - 4 Pages


Table of Contents


Key Question - To what extent do online boomers rely on online health resources?
Key Question - What are differences between relatively younger and older online health boomers?
Key Question - How confident should marketers be about effectiveness of online advertising?


Abstract

Most health marketers—particularly online—are not marketing to baby boomers (i.e., ages 42 to 60), placing much of their focus on relatively younger audiences.


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