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Social Media

Published by: Jupiter Research Corporation

Published: Apr. 30, 2007 - 4 Pages


Table of Contents


Key Question - To what extent do small business decision makers consume and contribute to social media?
Key Question - What impact does social media have on the small business purchase decision-making process?
Key Question - What are the implications of social media for marketers to small businesses?


Abstract

Business use of social media is a natural extension of its application in the consumer world.


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