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Optimizing Web Site Features to Improve the SMB Buying Experience

Published by: Jupiter Research Corporation

Published: Jul. 16, 2007 - 21 Pages


Table of Contents


1 - Executive Summary
2 - Other - Overview of Optimizing Web Site Features Findings
3 - Report Methodology
4 - Case Study - BLR.com Increases Registration for Free Trials Using Multivariate Testing
5 - Case Study - Shaklee.net Makes Search the Cornerstone of Its Site Experience


Abstract

Decision makers at small and mid-size businesses have a great number of retailers to choose from on the Web. Retailers aiming to increase their share of the SMB market should optimize site features to cater to the preferences of such decision makers.


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