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Young Adults and Online News: Preparing for the Next Wave

Published by: Jupiter Research Corporation

Published: Jul. 30, 2007 - 4 Pages


Table of Contents


Key Question - What news media do young adults (i.e., adults, ages 18 to 24) prefer?
Key Question - What does the media behavior of today's teens suggest about the next wave of young adults online?
Key Question - What features and topics will traditional off-line media need to address if they are to bring their teen and young adult audiences online, and protect the future of their traditional franchises?


Abstract

Young adults are the least-active users of online news, and differ significantly in their behavior from older demographic groups in their consumption of such news. Online media must understand the needs of this group in order to program for future audiences.


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