2007 Pink Report™: Survival of the Prettiest: Face and Body Skin Care : Market Research Report

2007 Pink Report™: Survival of the Prettiest: Face and Body Skin Care

Published by: The Benchmarking Company

Published: Jul. 1, 2007 - 102 Pages

Chapter 1: Introduction: Report table of contents; Introduction; Report methodology; Brands covered in this study
Chapter 2: VITALS: Key study findings: Need to know power vitals and trends; 14 Top Beauty Bytes; Vital 1: Her Cheatin’ Heart; Vital 2: So, Sell Me; Vital 3: Youth is Priceless; Vital 4: The Many Faces of Trust; Vital 5: Shopping Snubs
Chapter 3: Her Skin Care Routine: Facial skin care products she uses; Bath & body skin care products she uses; How her skin care product usage has increased in the past year; How much time she spends on her skin care routine; How often she uses her skin care products; What prompts her daily use of skin care products; Her skin care concerns
Chapter 4: Her Skin Care Attitudes and Motivators: Why she buys facial skin care products; Why she buys bath & body skin care products; Her attitudes towards anti-aging skin care products; Anti-aging procedures she would consider; Her attitudes toward prestige skin care products; What scent she prefers in a bath & body lotion; What aspects of skin care packaging are most important to her; What terminology is most appealing to her when thinking of skin care
Chapter 5: Her Skin Care Brand Awareness and Use: Which skin care brands she’s heard of; Skin care brand try-to-buy conversion chart; Which skin care brands she’s tried, uses, and recommends; Skin care brands she would NEVER recommend; Self-tanning brand try-to-buy conversion chart; Self-tanning brands she’s tried and uses
Chapter 6: Her Skin Care Brand Attitudes: Why she might not always buy her favorite; Her favorite facial skin care brand; Her favorite bath & body skin care brand; Why she keeps buying her favorite facial skin care brand; Why she keeps buying her favorite bath & body skin care brand; A question of brand loyalty; What brand loyalty means to her; Facial skin care brands she is most loyal to; Bath & body skin care brands she is most loyal to; Why she would switch brands; Top 10 facial skin care brands she deems the BEST; Top 10 bath & body skin care brands she deems the BEST; Why the facial skin care brand she’s chosen is best; Why the bath & body skin care brand she’s chosen is best; Top facial skin care brands she cannot afford; Top bath & body skin care brands she cannot afford
Chapter 7: Her Skin Care Purchasing Behaviors: What would influence her to buy a new brand; How often she shops for skin care products; How much money she spends per month on skin care products; Where she buys her skin care products; Retail shopping factors most important to her; How she finds out about new skin care products; How she feels her current skin care brands are priced; How much more she’d spend on her facial skin products; How much more she’d spend on her bath & body products; Which aspects of skin care products she’d spend more for
Chapter 8: Consumer Profile: Complete demographic profile of respondents; Respondent at a glance; What her personality reveals; Her favorite actresses; Her favorite magazines; Her favorite web sites

Abstract

Let’s face it: we’re all getting older and our skin care products promise to plump, fill, firm and tone, replenish and renew us. We feel a personal and emotional connection to these magical elixirs which give us hope that we’ll remain forever young and vital.

So much has changed in skin care in just one year. From a beauty ideology that has gone from cover-up to corrective, and with talk of “50 being the new 30,” we’re seeing that women of all ages use face and bath & body skin care products in abundance, using at least 1-2 more skin care products than they did last year. There are different sales channel leaders than there were a year ago. Brands that weren’t on our top 10 lists last year are now in her top 10 favorites. We’re seeing trends that focus on the emergence of inside-out beauty, the rise of natural and organic products, the sea change in SPF acceptance, as well as the ever-growing (and ever-younger) world of anti-aging beauty consumers.

Survival of the Prettiest - Face and Body Skin Care presents a comprehensive and fascinating look at what more then 2,200 American women want in skin care products, what they’ll buy and why. This Pink Report™will help you develop products that will support and delight her by knowing what triggers her beauty buying habits, what’s happening in her personal life, and how she intimately connects with the concept of beauty and with people. Our hope is that the following data spark brand ideation sessions to promote products that will appear on her favorites lists in Pink Reports™ to come.

As always, we so appreciate the opportunity to work with you. Our objective is to be the beauty industry’s first choice for research and brand strategy.

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2007 Pink Report™: Survival of the Prettiest: Face and Body Skin Care

Table of Contents

Abstract