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The Asia/Pacific Digital Marketplace: China Web 2.0

Published by: IDC

Published: Aug. 20, 2007 - 58 Pages


Table of Contents



Table of Contents

IDC Opinion

In This Study

Methodology

Primary Search

Secondary Search

Situation Overview

Introduction

Policy Regulations

Trends

Regulations

Administrative Agencies

Market Overview

Introduction

Figure: China Web 2.0 Market Growth, 2006-2011

Market Segmentation

Table: Five Main Market Types

China Web 2.0 Market Dynamics

Internet Video

Consumer Networks

Social Networks: Business Customer Community

Social Networks: Partner Networks

Digital Magazines

Blogs

Business Model Analysis

Model 1: General Online Advertising

Status Quo

Development Direction

Case Study: Oak Pacific Interactive (Mop)

Company Introduction

Ownership Structure

Table: MOP Ownership Structure, 2007 (%)

Business Scope and Revenue Model

Table: MOP Revenue, FY05-FY07 (US$)

Technology Priorities and IT Opportunities

Table: MOP ICT Spending. 2006-2007 (US$)

IDC Opinion

Case Study: Xunlei

Company Overview

Ownership Structure

Table: Xunlei Ownership Structure, 2007 (%)

Business Scope and Revenue Model

Table: Xunlei Revenue, FY05-FY07 (US$)

Technology Priorities and IT Opportunities

Table: Xunlei ICT Spending, 2006-2007 (US$)

IDC Opinion

Model 2: Rich Media Advertising

Current Situation

Future Direction

Case Study: Youku

Company Overview

Ownership Structure

Table: Youku Ownership Structure, 2007 (%)

Business Scope and Revenue Model

Table: Youku Revenue, FY05-FY07 (US$)

Technology Priorities and IT Opportunities

Table: Youku ICT Spending, 2006-2007 (US$)

IDC Opinion

Case Study: Zcom

Company Overview

Ownership Structure

Table: Zcom Ownership Structure, 2007 (%)

Business Scope and Revenue Model

Table: Zcom Revenue, FY05-FY07 (US$)

Technology Priorities and IT Opportunities

Table: Zcom ICT Spending, 2006-2007 (US$)

IDC Opinion

Model 3: Enterprise Search

Current Situation

Future Direction

Case Study: KooXoo

Company Overview

Ownership Structure

Table: KooXoo Ownership Structure, 2007 (%)

Business Scope and Revenue Model

Market and Financial Performance

Table: KooXoo Revenue, FY05-FY07 (US$)

Technology Priorities and IT Opportunities

Table: KooXoo ICT Spending, 2006-2007 (US$)

IDC Opinion

Case Study: Qihoo

Company Overview

Ownership Structure

Table: Qihoo ICT Spending, 2007 (%)

Business Scope and Revenue Model

Table: Qihoo Revenue, FY05-FY07 (US$)

Technology Priorities and IT Opportunities

Table: Qihoo ICT Spending, 2006-2007 (US$)

IDC Opinion

Model 4: User Payment/Subscription

Current Situation

Future Direction

Case Study: Hipihi

Company Overview

Ownership Structure

Table: Hipihi Ownership Structure, 2007 (%)

Business Scope and Revenue Model

Table: Hipihi Revenue, FY05-FY07 (US$)

Technology Priorities and IT Opportunities

Table: Hipihi ICT Spending, 2006-2007 (US$)

IDC Opinion

Case Study: Love21cn

Company Overview

Ownership Structure

Table: Love21cn Ownership Structure, 2007 (%)

Business Scope and Revenue Model

Table: Love21cn Revenue, FY05-FY07 (US$)

Technology Priorities and IT Opportunities

Table: Love21cn ICT Spending, 2006-2007 (US$)

IDC Opinion

Model 5: Commission

Current Situation

Future Direction

Case Study: Dianping

Company Overview

Ownership structure

Table: Dianping Ownership Structure, 2007 (%)

Business Scope and Revenue Model

Table: Dianping Revenue, FY05-FY07 (US$)

Technology Priorities and IT Opportunities

Table: Dianping ICT Spending, 2006-2007(US$)

IDC Opinion

Case Study: K68

Company Overview

Ownership Structure

Table: K68 Ownership Structure, 2007

Business Scope and Revenue Model

Table: K68 Revenue, FY05-FY07 (US$)

Technology Priorities and IT Opportunities

Table: K68 ICT Spending, 2006-2007 (US$)

Users' Survey

Figure: China Internet Users by Age, 2007

Figure: China Internet Users by Occupation, 2007

Figure: China Location of Internet Accessing During Last 12 Months, 2007

Figure: China Usage of Popular Content, 2007

Figure: China Blog Update Frequency, 2007

Figure: China Short Video Usage, 2007

Figure: China Penetration of Social Networks During Last 12 Months, 2007

Figure: China Usage of Online Shopping Web Sites, 2007

Table: Web 2.0 Service User Penetration, 2006-2007

Technology Assessment

Introduction

Ajax

RSS/Structured Data

Mashups

ICT Spending Overview

Introduction

Table: Web 2.0 Total ICT Spending, 2006-20011 (US$M)

Telecom Services

Servers

Storage

Network

Software

IT Services

Others

Future Outlook

Forecast and Assumptions

Table: Key Forecast Assumptions for China Web 2.0, 2006-2010

Technology Application Forecast

Market Forecast

Essential Guidance

Actions to Consider

Advice for ICT Vendors

Advice for Web 2.0 Service Providers

Advice for Investors

Learn More

Related Research

Definitions

Synopsis

Abstract

This document is about The Asia/Pacific Digital Marketplace: China Web 2.0

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