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Sciona and WellGen case study: adapting pharmaceutical technologies for the food industry

Published by: Datamonitor

Published: May. 8, 2007 - 7 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
Sciona: developing a personalized approach to a consumer's diet
Cellf Assessment Kits provide personalized genetic based nutrition advice
Nutritional recommendations are automated using proprietary software
UK product launch was withdrawn due to early criticisms
US launch is deemed a success, leading to other possible country launches
WellGen: investing in a novel approach to ingredient discovery
WellGen uses transciptomics to search for new food ingredients
The company's first product is an anti-inflammatory food additive
The food industry has shown interest in WellGen's ingredient technology
APPENDIX
Case study series
Methodology
Further reading


List of Tables


Table 1: Genetic variations screened by the Cellf Assessment Kit from Sciona, 2006


List of Figures


Figure 1: The Cellf Assessment Kit from Sciona
Figure 2: Pro-inflammatory metabolic pathways

Abstract

Introduction

This report on Sciona and WellGen forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Scope



Highlights



Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market

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