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The Swing Generation Marketing To The Over 65sPublished by: Euromonitor International Published: Jan. 1, 2007 - 72 Pages Table of Contents
AbstractMany of the people within the 60+ age group are pensioners but, like the boomers, segments of this age group have significant spending power. Convenience products, travel and housing are all feeling the benefits of this group’s spending power. Euromonitor International's new report. The Swing Generation: Marketing to the Over 65s examines how changing consumption habits of the 60+ generation will shape consumermarkets to 2010.Get Full Details About This Report >> |
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