The Swing Generation Marketing To The Over 65s

Published by: Euromonitor International

Published: Jan. 1, 2007 - 72 Pages

Table of Contents

1. EXECUTIVE SUMMARY

1.1 Drivers

Summary 1 Opportunities and Challenges of Marketing to Over 65s in 2006

1.2 Demographic Trends

Chart 1 Leading Countries by Number of People Aged 65+, and % Growth 2000/2005

1.3 Impact on Consumer Markets

Chart 2 Global Sales of Products Relevant to Over 65s 2001-2006

1.4 Future Trends

Chart 3 Forecast Growth in Products Relevant to Over 65s 2006/2011

2. INTRODUCTION

2.1 Definition of Swing

2.2 The Swing Profile

3. DRIVERS

3.1 Spending Power

Table 1 Average Gross Income by 50+ Age Groups in Major Markets 2005

3.2 Retirement and Pensions

Table 2 HSBC Global Survey Results on Attitudes Towards Retirement 2006

3.3 Health Issues

3.4 Living Trends

3.5 Eating Habits

3.6 Travel

3.7 Attitude to Technology

3.8 Hobbies

3.9 Marketing to Over 65s

4. DEMOGRAPHICS

4.1 Global Trends

Table 3 Over 65s Population by Age Group 2000-2005

4.2 Regional Trends

Chart 4 Over 65s Population by Region 2005

Chart 5 % Growth in the Over 65s Population by Region 2000/2005

Table 4 Over 65s by Age Group and by Region 2005

4.3 Country Trends

Table 5 Number of Over 65s by Country 2000/2005

Table 6 Proportion of Over 65s by Country 2000-2005

Table 7 Over 65s by Age Group and by Country 2005

4.4 Life Expectancy

Table 8 Life Expectancy vs Healthy Life Expectancy in Selected Markets 2005

5. IMPACT ON CONSUMER MARKETS

5.1 Food

Table 9 Global Sales in Relevant Food Sectors 2001-2006

5.2 Cosmetics and Toiletries

Table 10 Global Sales in Cosmetics and Toiletries Sectors 2001-2006

5.3 OTC

Table 11 Global Sales in Relevant Healthcare Sectors 2001-2006

Chart 6 Sales of Dietary Supplements by Type 2006

5.4 Incontinence Products

Chart 7 The Global Market For Incontinence Products 2001-2006

5.5 Retail Trends

6. SHIFTS IN MAJOR MARKETS

6.1 Brazil

Table 12 Brazil: Over 65s Population Trends 2000-2005

Chart 8 Brazil: Sales of Relevant Products 2001/2006

6.2 China

Table 13 China: Over 65s Population Trends 2000-2005

Chart 9 China: Sales of Relevant Products 2001/2006

6.3 France

Table 14 France: Over 65s Population Trends 2000-2005

Chart 10 France: Sales of Relevant Products 2001/2006

6.4 Germany

Table 15 Germany: Over 65s Population Trends 2000-2005

Chart 11 Germany: Sales of Relevant Products 2001/2006

6.5 Italy

Table 16 Italy: Over 65s Population Trends 2000-2005

Chart 12 Italy: Sales of Relevant Products 2001/2006

6.6 Japan

Table 17 Japan: Over 65s Population Growth 2000-2005

Chart 13 Japan: Sales of Relevant Products 2001/2006

6.7 UK

Table 18 UK: Over 65s Population Growth 2000-2005

Chart 14 UK: Sales of Relevant Products 2001/2006

6.8 US

Table 19 US: Over 65s Population Trends 2000-2005

Chart 15 US: Sales of Relevant Products 2001/2006

7. FUTURE TRENDS

7.1 Trends to Watch

7.2 Forecast Demographic Trends

Table 20 Forecast Top 30 Countries by Number of Over 65s 2005/2010

Table 21 Forecast Top 30 Markets by Proportion of Over 65s 2005/2010

7.3 Forecast Sector Trends

Table 22 Forecast Sales in Selected Relevant Sectors 2006-2011

Abstract

Many of the people within the 60+ age group are pensioners but, like the boomers, segments of this age group have significant spending power. Convenience products, travel and housing are all feeling the benefits of this group’s spending power. Euromonitor International's new report. The Swing Generation: Marketing to the Over 65s examines how changing consumption habits of the 60+ generation will shape consumermarkets to 2010.



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