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Cisco Turns to High Definition with New Video Initiative (Competitive Intelligence Report)

Published by: Current Analysis Inc.

Published: Oct. 24, 2006 - 5 Pages


Table of Contents


Event Summary
Description of an announcement made at recent trade show or conference. Useful as a follow
up to the event, or if you missed the show and want a synopsis of key industry announcements and what impacts will be made, if any.
Analytical Summary
Summation of the Current Analysis perspective on the announcement, its importance to the associated company or companies, and its significance to the market segment as a whole.
Current Perspective
Expanded analysis includes: rationale for the analyst position on the event, what it means for the competitive landscape in the market, major positive or negative implications for the companies involved, and relevant background information and data.
Competitive Positives
Examines the opportunities presented to the company or companies as a result of the event. Will the announcement increase market share, improve product quality or brand reputation, enhance promotional effectiveness, improve production capacity, etc.?
Competitive Concerns
Examines any potentially negative Issues for the company or companies that are raised as a result of the event.

Abstract

Cisco's TelePresence Meeting solution allows the company to offer a high-definition video solution with clear differentiators, but the target market will be limited, as complete solutions could cost enterprises hundreds of thousands of dollars.


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