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RIM's BlackBerry Pearl Is a Gem (Competitive Intelligence Report)

Published by: Current Analysis Inc.

Published: Sep. 11, 2006 - 5 Pages


Table of Contents


Event Summary
Description of a significant recent industry event, such as a product or service launch, acquisition, major corporate strategy adjustment, or a change in technology direction.
Analytical Summary
Summation of the Current Analysis perspective on the event, its importance to the associated company or companies, and its significance to the market segment as a whole.
Current Perspective
Expanded analysis includes: rationale for the analyst position on the event, what it means for the competitive landscape in the market, major positive or negative implications for the companies involved, and relevant background information and data.
Competitive Positives
Examines the opportunities presented to the company or companies as a result of the event. Will the announcement increase market share, improve product quality or brand reputation, enhance promotional effectiveness, improve production capacity, etc.?
Competitive Concerns
Examines any potentially negative Issues for the company or companies that are raised as a result of the event.
Recommended Vendor Actions
Current Analysis' recommendations on what potential actions the company should take in response the event, and with respect to their competitors .
Recommended Competitor Actions
Current Analysis' recommendations on what potential actions competitors should take in response to the event.
Recommended Customer Actions
Current Analysis' recommendations on what potential actions end
users should take in response to the event, when deciding which vendors to chose from.

Abstract

If RIM simply added a camera and MP3 player to a BlackBerry 7100, it would have plenty of takers. The Pearl is more: gorgeously small, thin, and fashionable. Still, it is a full BlackBerry, complete with IT control and a steep learning curve.


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