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Disruptive Innovators Create Opportunities and Risks in the Long-Tail MarketplacePublished by: IDC Published: Jan. 10, 2007 - 12 Pages Table of ContentsTable of Contents IDC Opinion In This Study Situation Overview Insurgents Use Disruptive Innovation to Take Share from Incumbents Figure: The Contrast Between Sustaining Innovation and Disruptive Innovation Figure: The Effects of Market Perception and Disruptive Innovation on Market Share Disruptive Innovation Has Already Wreaked Havoc on Iconic ICT Firms Current Disruptive Innovations Include Offshoring and Open Source Future Outlook Long Tail Will Nurture Disruptive Innovation Figure: The Statistical Relationship Between the Long Tail and Disruptive Innovation The Canadian SMB Market Epitomizes the Long-Tail Opportunity Figure: The Canadian SMB Market and the Long Tail Opportunity Vendors Will Intensify Their Focus on Reaching the SMB Long Tail Essential Guidance Learn More Related Research IDC Research Non-IDC Research Synopsis AbstractThis IDC Canada study examines why smart, well-managed companies experience high failure rates of business models and business strategies. This document explains how the forces of disruptive innovation and a distribution phenomenon known as the "long tail" combined to challenge the incumbency of iconic ICT firms like DEC, Data General, Wang, Compaq, and Siebel. The study continues by illustrating disruptive innovations occurring in today's marketplace and why IDC expects that the midmarket will be a hotbed for disruptive innovators. "Executives should understand that a disruptive innovation strategy, coupled with the characteristics of the long-tail markets, represents both opportunity to grow their market share and risk of succumbing to failure at the hands of insurgent players," says Vito Mabrucco, managing director, IDC Canada. Get Full Details About This Report >> |
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