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U.S. Youth and Young Adult Wireless Subscriber 2006-2010 Forecast: Still Powering Subscriber GrowthPublished by: IDC Published: Dec. 27, 2006 - 30 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview New Parent-Child Communications Paradigm Impacts Range from School Policy to Custody Arrangements Mobile's Appeal to Parents Constant Family Connectivity Safety Convenience Connecting Fragmented Families Through Wireless "Virtual Visitation" A New Antibullying Tool Devices Wireless Content Encouraging Educational Content ? and Then Tying It to Loyalty Content Ratings Content Organization Spending and Access Controls by Age Group Free and Subscription-Based Content Disney Mobile as a Key Leader Disney's Family-Centered Focus Mobile Allowances as Motivators Child-Friendly Content Keeping Children Current with Peer Groups Future Outlook Forecast and Assumptions Table: Key Forecast Assumptions for the U.S. 5- to 24-Year-Old Wireless Subscriber Market, 2006-2010 5- to 9-Year-Old Subscriber and Revenue Forecast Table: U.S. 5- to 9-Year-Old Wireless Subscribers, 2005-2010 Table: U.S. 5- to 9-Year-Old Wireless ARPU and Service Revenue by Segment, 2005-2010 10- to 14-Year-Old Subscriber and Revenue Forecast Table: U.S. 10- to 14-Year-Old Wireless Subscribers, 2005-2010 Table: U.S. 10- to 14-Year-Old Wireless ARPU and Service Revenue by Segment, 2005-2010 15- to 19-Year-Old Subscriber and Revenue Forecasts Table: U.S. 15- to 19-Year-Old Wireless Subscribers, 2005-2010 Table: U.S. 15- to 19-Year-Old Wireless ARPU and Service Revenue by Segment, 2005-2010 20- to 24-Year-Old Subscriber and Revenue Forecast Table: U.S. 20- to 24-Year-Old Wireless Subscribers, 2005-2010 Table: U.S. 20- to 24-Year-Old Wireless ARPU and Service Revenue by Segment, 2005-2010 Total Youth and Young Adult Wireless Subscriber and Revenue Forecasts Table: U.S. 5- to 24-Year-Old Wireless Subscribers, 2005-2010 Table: U.S. 5- to 24-Year-Old Wireless Annual Subscriber Revenue by Segment, 2005-2010 ($M) Figure: U.S. 5- to 24-Year-Old Wireless Subscriber Share by Age Group, 2005 and 2010 Figure: U.S. 5- to 24-Year-Old Annual Wireless Revenue Share by Age Group, 2005 and 2010 Market Context Table: U.S. 5- to 24-Year-Old Wireless Subscribers, 2005-2010: Comparison of 2005 and 2006 Forecasts (000) Figure: U.S. 5- to 24-Year-Old Wireless Subscribers, 2005?2010: Comparison of 2005 and 2006 Forecasts Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study analyzes the U.S. youth and young adult mobile subscriber market, which is generally considered to be wireless users aged 5?24 years old. The youth and young adult market will continue to a key driver of U.S. subscriber growth and is projected to add over 23 million new users from 2005 to 2010. Youth and young adults are a key early adopter segment for mobile data services, and there are indications that 15- to 19-year-olds are now using more data services than 20- to 24-year-olds. In addition, the common age threshold for mobile device adoption now appears to be 11 years old, concurrent with the start of middle school. "The idea of 5-year-olds wearing mobile devices a few years from now is about as unthinkable today as the notion of 11-year-olds getting cell phones as standard back-to-school supplies was just two to three years ago," notes Scott Ellison, vice president of Wireless and Mobile Communications. "IDC predicts that if a child can dial a phone, that child will probably have his or her own mobile phone by the start of the next decade," he added. Get Full Details About This Report >> |
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