Worth 1000 URLs: Visual Strategies for e-Commerce

Published by: Future Image Inc

Published: Feb. 1, 2000 - 63 Pages


Table of Contents


Part 1: Introduction

1.1 About the Authors

1.2 Executive Summary

1.3 Definitions and Executive Summary

1.4 Why Visual Search Engines?

1.4.1 The Problem

1.4.2 The Solution: Image to Information

1.4.3 VSE's: Key To E-Commerce Development


Part 2: AltaVista

2.1 History and Management

2.2 Positioning and Audiences

2.3 Policies

2.4 Technology

2.5 Business Model

2.6 Image Base

2.7 UI and Performance


Part 3: ditto.com

3.1 History and Management

3.2 Positioning and Audiences

3.3 Policies

3.4 Technology

3.5 Business Model

3.6 Image Base

3.7 UI and Performance


Part 4: Scour.net

4.1 History and Management

4.2 Positioning and Audiences

4.3 Policies

4.4 Technology

4.5 Business Model

4.6 Image Base

4.7 UI and Performance


Part 5: Lycos

5.1 History and Management

5.2 Technology

5.3 Positioning and Audiences

5.4 Policies

5.5 Business Model

5.6 Image Base

5.7 UI and Performance


Part 6: Outlook

6.1 Competitive Strategies and Differentiation

6.2 Opportunities and Issues for Marketers and Visual Owners

6.3 Conclusions


Part 7: Appendices

7.1 Online Copyright Infringement Liability Limitation

7.2 Image Search Quantitative Tests

Abstract

New technologies that enable surfing the web visually rather than textually, then link directly to transactions, are the next secret weapon for eCommerce. Detailed analysis of the four Visual Search Engines (AltaVista, ditto.com, Lycos and Scour.net) including: History and management; Positioning; Audience demographics; Audience growth to date and projections; Policies on copyright and adult material; Underlying technology; Business model and revenue flows, Indexed image base status and projections; User interface and performance.

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