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Selling to Seniors

Published by: CD Publications


Table of Contents


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

Abstract

Each easy-to-read issue of Selling to Seniors contains proven techniques to help businesses reach today's fast-growing mature market. It is a useful guide to mature consumers' attitudes, spending habits, media preferences, and more.

Selling to Seniors includes case studies of successful sales approaches, interviews with industry experts, reviews of ad campaigns, highlights of research studies, updates on Congressional legislation, and reports on demographic trends.

Selling to Seniors contains tips to help companies find new ways to tap into the over-50 market with expert advice on using direct mail, telemarketing, newspaper advertising, and radio and TV spots wisely. Selling to Seniors is an ongoing source of ideas on marketing health care, travel, housing, retail, and financial services to seniors, and more.

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