Have Customer Attitudes About Energy Competition and Technologies Changed? : Market Research Report

Have Customer Attitudes About Energy Competition and Technologies Changed?

Published by: IDC

Published: Aug. 16, 2006 - 53 Pages

Table of Contents
Energy Insights Opinion
Executive Summary
The Main Points
Introduction
Methodology
Energy Competition is Still Considered a Good Thing
Negative Attitudes and the Near-Term Market Scenario
Respondent Opinions About Energy Deregulation: A Comparison
Table: Comparison of Customers with Differing Attitudes About Deregulation
Electric Vehicle Technology ? Will Hybrids Overcome Obstacles?
Market Potential of HEVs
Figure: What Kind of Vehicle Would You Buy?
Types of HEVs
Table: Self-Charging Versus Plug-in HEVs
Figure: Insight Fuel Gauge
Figure: The Honda Insight
Target Market for HEVs
Figure: What Premium Would You Pay for a Plug-in HEV?
Barriers to Overcome
Table: Respondents See Benefits and Barriers to Plug-in HEV Technology
Figure: The Microsoft Concept Home Kitchen
Conclusion
Appendix A. Las Vegas Maxi Group Presentation
Figure: Las Vegas Maxi Group Presentation ? Slides 1 & 2
Figure: Las Vegas Maxi Group Presentation ? Slides 3 & 4
Figure: Las Vegas Maxi Group Presentation ? Slides 5 & 6
Figure: Las Vegas Maxi Group Presentation ? Slides 7 & 8
Figure: Las Vegas Maxi Group Presentation ? Slides 9 & 10
Figure: Las Vegas Maxi Group Presentation ? Slides 11 & 12
Figure: Las Vegas Maxi Group Presentation ? Slides 13 & 14
Figure: Las Vegas Maxi Group Presentation ? Slides 15 & 16
Figure: Las Vegas Maxi Group Presentation ? Slides 17 & 18
Figure: Las Vegas Maxi Group Presentation ? Slides 19 & 20
Figure: Las Vegas Maxi Group Presentation ? Slides 21 & 22
Figure: Las Vegas Maxi Group Presentation ? Slides 23 & 24
Figure: Las Vegas Maxi Group Presentation ? Slides 25 & 26
Figure: Las Vegas Maxi Group Presentation ? Slides 27 & 28
Figure: Las Vegas Maxi Group Presentation ? Slides 29 & 30
Figure: Las Vegas Maxi Group Presentation ? Slides 31 & 32
Figure: Las Vegas Maxi Group Presentation ? Slides 33 & 34
Figure: Las Vegas Maxi Group Presentation ? Slides 35 & 36
Figure: Las Vegas Maxi Group Presentation ? Slides 37 & 38
Figure: Las Vegas Maxi Group Presentation ? Slides 39 & 40
Figure: Las Vegas Maxi Group Presentation ? Slides 41 & 42
Figure: Las Vegas Maxi Group Presentation ? Slides 43 & 44
Figure: Las Vegas Maxi Group Presentation ? Slides 45 & 46
Figure: Las Vegas Maxi Group Presentation ? Slides 47 & 48
Figure: Las Vegas Maxi Group Presentation ? Slide 49
Appendix B. Las Vegas Maxi Group Respondent Answer Sheet
HEV Technology
Energy Competition
Products And Services For Your Home
Appendix C. Las Vegas Focus Group Topic Guide
I. Electric Vehicle Discussion
II. Electric Competition
III. Bundled Products
Synopsis

Abstract

What effect has the negative media coverage about the California power crisis had on customer attitudes? We conducted a focus group and quantitative survey of residential customers in Las Vegas, Nevada to find out. We explored attitudes about energy deregulation and about two new technologies: hybrid electric vehicles, and home automation systems.

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