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Large IT Vendors to Consolidate Their Western European SMB Market Strategy: An IDC AssessmentPublished by: IDC Published: Jun. 8, 2006 - 30 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Definitions Company Size Segments Executive Summary Good Market Opportunities for IT Vendors Tailoring Go-to-Market Approaches Situation Overview Opportunities in the SMB Market IT Vendors' Response Cisco Company Overview SMB Market Definition SMB Market Offerings SMB Go-to-Market and Organization Dell Company Overview SMB Market Definition SMB Market Offerings SMB Go-to-Market and Organization HP Company Overview SMB Market Definition SMB Market Offerings SMB Go-to-Market and Organization IBM Company Overview SMB Market Definition SMB Market Offerings SMB Go-to-Market and Organization Microsoft Company Overview SMB Market Definition SMB Market Offerings SMB Go-to-Market and Organization Oracle Company Overview SMB Market Definition SMB Market Offerings SMB Go-to-Market and Organization SAP Company Overview SMB Market Definition SAP solutions for small businesses are designed for companies with less than 100 employees while solutions for the midmarket target primarily companies ranging from 100-999 employees. SMB Market Offerings SMB Go-to-Market and Organization Large IT Vendors' Revenues in Western Europe, SMB Market Segment Table: Western Europe, Large IT Vendors' Revenues, SMB Market (<500 Employees), CY05 ($M) Future Outlook Changes in the Competitive Environment Large Vendors Moving Towards Consolidation of SMB Models IDC Analysis of Vendors' Positioning Cisco Dell HP IBM Microsoft Oracle SAP Essential Guidance Learn More Related Research Synopsis AbstractSMBs represent 99% of total enterprises and three-quarters of the total workforce in Western Europe. More than 53% of total IT spending in software, hardware, and IT services is driven by SMBs. The 100-499 employees size segment will have compound annual growth almost 1% higher than firms with more than 500 employees for the period 2005-2009. All these considerations are leading major IT vendors to adapt their go-to-market strategies to address this vast market segment. This IDC assessment describes the SMB strategy approach of the top IT vendors, such as Cisco, Dell, HP, IBM, Microsoft, Oracle, and SAP, illustrating some examples of their activity and providing an indication of their market presence in the SMB space. "An effective go-to-market approach must be a combination of strong IT competencies and solid understanding of the SMB space, which is characterized by limited IT staff, restrained budget, and preference for simple to use, simple to install products and services," said Laura Converso, senior research analyst with IDC's European Small and Medium Business service. Get Full Details About This Report >> |
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