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Vendor Strategies for the Small and Medium-Sized Business MarketPublished by: IDC Published: May. 31, 2006 - 15 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview Small and Medium-Sized Business in Malaysia Malaysia Government's Definition of Small and Medium-Sized Business Table: Malaysia Government Small and Medium-Sized Business Definition by Number of Full-Time Employees Table: Malaysia Government Small and Medium-Sized Business Definition by Annual Sales Turnover Small and Medium-Sized Business Landscape in Malaysia Table: Malaysia Total Number of Enterprises by Company Size, 2005 Government Initiatives on Small and Medium-Sized Business Small and Medium-Sized Business Growth Under the Eighth Malaysia Plan: 2001-2005 Strengthening Technological Capability of Small and Medium-Sized Business Under the Ninth Malaysia Plan: 2006-2010 Financial Assistance for IT Adoption in Small and Medium-Sized Business Role of IT in Small and Medium-Sized Business Figure: Malaysia Small and Medium-Sized Business IT Spending Share by IT Category, 2005 Figure: Malaysia Small and Medium-Sized Business Hardware IT Spending Share by IT Subcategory, 2005 Figure: Malaysia Small and Medium-Sized Business Software IT Spending Share by IT Subcategory, 2005 Figure: Malaysia Small and Medium-Sized Business Services IT Spending Share by IT Subcategory, 2005 IT Investment in Small Businesses (1-99 Employees) Table: MalaysiaSmall Business (1-99 Employees) IT Spending Share by IT Category, 2005 (%) IT Investment in Medium-Sized Businesses (100-499 Employees) Table: Malaysia Medium-Sized Business (100-499 Employees) IT Spending Share by IT Category, 2005 (%) Market Drivers and Inhibitors Market Drivers Market Inhibitors Successful Unique Selling Propositions: What Attracts Small and Medium-Sized Businesses to Buy? Sustaining Small and Medium-Sized Businesses: What Are Strategies to Sustain Growth for SPs? Future Outlook Predicting Industry Changes in Small and Medium-Sized Business: Seeking the Right Signals to Build Growth Small and Medium-Sized Business IT Spending Directions: Where Are the Opportunities? Essential Guidance Actions to Consider Learn More Related Research Definitions Synopsis AbstractThis IDC study outlines some major trends in the small and medium-sized business (SMB) market and looks at how SPs can build unique selling propositions (USPs) and craft strategies to maintain business sustainability from SMBs. In addressing the types of selling proposition to SMBs, SPs need to identify footholds of opportunity that address different aspects of SMBs' spectrum of needs. Andrew Wong, research manager, Personal System Research, IDC Malaysia says, "IDC believes that by focusing through the USP lens, SPs can help to create market opportunities with an initial service or product that is much closer to what the SMBs ultimately will discover that they value." Get Full Details About This Report >> |
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