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Graduation and CE Study

Published by: Consumer Electronics Association

Published: Jun. 1, 2006 - 227 Pages



Table of Contents



RACE

ETHNICITY

EDUCATION

GIFTS RECEIVED

GIFTS DESIRED

GIFT MOST DESIRED: ANY TYPE OF CONSUMER ELECTRONICS DEVICE?

GIFT MOST DESIRED: ANY TYPE OF ACCESSORY FOR A CONSUMER ELECTRONICS DEVICE?

GIFT MOST DESIRED: CLOTHING?

GIFT MOST DESIRED: GIFT CARD OR GIFT CERTIFICATE?

GIFT MOST DESIRED: A NICE RESTAURANT MEAL (I.E. LUNCH OR DINNER AT A RESTAURANT)?

GIFT MOST DESIRED: BOOKS?

GIFT MOST DESIRED: MOVIE DVDS?

GIFT MOST DESIRED: MUSIC CDS?

GIFT MOST DESIRED: JEWELRY?

GIFT MOST DESIRED: MONEY?

GIFT MOST DESIRED: A CAR?

GIFT MOST DESIRED: LUGGAGE?

GIFT MOST DESIRED: BRIEFCASE?

GIFT MOST DESIRED: OTHER ITEM MENTIONED IN PREVIOUS QUESTION?

GIFT MOST DESIRED: DON'T KNOW?

CE GIFT MOST DESIRED

CHOOSE BETWEEN:A TRIP TO EUROPE OR A PLASMA TV

CHOOSE BETWEEN:A $300 GIFT CARD / GIFT CERTIFICATE TO THE CLOTHING STORE OF YOUR CHOICE OR A DIGITAL CAMERA

CHOOSE BETWEEN:A SET OF LUGGAGE OR A PORTABLE MP3 / DIGITAL AUDIO PLAYER

CHOOSE BETWEEN:A WATCH OR A WIRELESS PHONE

LIKELIHOOD OF SPENDING GIFT MONEY ON CE

ADOPTION

REGION

EMPLOYMENT

INTERNET

Abstract

As millions of graduates walk the stage this year to receive their diplomas or degrees, many will also garner gifts from friends and family to celebrate the occasion. How do consumer electronics products fit in? CEA’s Graduation and CE study answers this question and more by measuring graduates’ demand for CE products as gifts and identifying the CE products they would most like to receive. And based on these findings, the study goes further to calculate a total sales opportunity for CE related to graduations that may surprise you.

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