|
|
Software Licensing Trends: Is There a Subscription Imperative?Published by: IDC Published: Apr. 3, 2006 - 13 Pages Table of ContentsIDC Opinion In This Study Definitions Situation Overview The Perpetual License Subscription Licensing Figure: Consideration of Subscription by Software Type Figure: Primary Reason for Not Purchasing Via Subscription Table: Impact of Vendor Shift Toward Subscription on the Cost of Software (% of Respondents) Figure: Consideration of Subscription If Primary Concern Was Addressed Future Outlook Opportunities Figure: Consideration of Subscription by Company Size Strategies Do the Research Obtain Executive Buy-In Implement the Necessary Technologies Consider the Sales Force and Channel Partners Adjust the Back Office Run a Beta Test Consider Revenue Recognition Develop the Story Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study presents data from IDC's fall 2005 Software Licensing Survey, which details customer perceptions on subscription licensing. This data is provided by application type, as well as by company size. In addition, IDC provides recommendations for vendors that are considering offering a subscription licensing option for customers. "Offering subscription licensing is one of many approaches that vendors are taking to try to improve customer satisfaction with their licensing models, increase penetration in markets where high up-front licensing costs prohibit adoption, and grow deferred revenue," said Amy Konary, program director for Software Pricing, Licensing and Delivery research at IDC. "IDC does not believe that subscription will always be the preferred model of customers by default, but in many situations, subscription will make more sense for customers and vendors." Get Full Details About This Report >> |
|
|||
|
About MarketResearch.com
|
||||