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Executive Summary: U.S. Youth Market - How 15- to 24-Year-Old Consumers are Transforming the Marketplace, 2nd EditionPublished by: Packaged Facts Executive Summaries Published: Aug. 1, 2005 - 34 Pages Table of ContentsPlease Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report. AbstractPackaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures. The report from which this Executive Summary is compiled is U.S. Youth Market - How 15- to 24-Year-Old Consumers are Transforming the Marketplace, 2nd Edition, and the full study abstract is as follows:
The first section of the report contains a detailed demographic profile of the youth market,
including income and employment patterns and trends in living arrangements. The report
continues with an analysis of consumer expenditure patterns, shopping behavior, and
consumer attitudes related to food, fashion, and finances. The report then focuses on
technological advances that are transforming media usage and entertainment choices within the youth market. Separate chapters are devoted to the all-important college and trendsetting
multicultural urban youth segments. The final section of the report identifies key market
trends, including projected growth rates, new marketing strategies and advertising platforms
emerging in the youth market, and strategic trends and opportunities. |
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