Organic Agriculture Industry : Vision Australia

Published by: RNCOS

Published: Feb. 1, 2005 - 90 Pages

Table of Contents

1. Executive Summary

2. Organic Food and Agricultural Market - Key Developments and Research Brief

3. Australian Organic Sales and Production - Assessment and Review

3.1 Level of Farm-gate Prices and Price Premiums

3.2 Farm-gate Organic Milk Pricing

3.3 Value of Production in Recent and Future Years

3.4 Total Farm-gate Receipts from Sale of Organic Production, by State

3.5 Organic Farmers Lifestyles and Employment Standards

3.5.1 Segmentation by Gender

3.5.2 Education Level

3.6 Commodity Level Analysis of Products Sales and Receipts

4. Organic Food Supply Chain and Marketing

4.1 Survey of Organic Farmers in Collaboration to Supply-Chain Management

4.1.1 Beef

4.1.2 Sheep and Goat Suppliers

4.1.3 Pig, Pork and Ham

4.1.4 Poultry Products

4.1.5 Milk and Milk Products

4.1.6 Cereals

4.1.7 Vegetables

4.1.8 Fruits and Nuts Production

4.2 Future Plans

5. Beyond the Farm Gate: Perspectives of Processors, Wholesalers and Distributors

5.1 Demand for Organic Food Processing Units

5.2 Supply Chain Snapshots - Role of Processors, Wholesalers and Distributors

5.3 Organics - A Demand Driven Sector!

5.4 Market Momentum - Effect of Costs, Prices and Premium Offers in relation to Economy

5.5 Marketing Activities and Consumer Preferences to Organic Food and Farming

5.6 Outlook

6. Consumer Trends and Profiles

6.1 Australian Organic Food Market — Buying Capacity

6.2 Demographic Profile of Organic Consumers

6.3 Attitudinal Profile of Food Consumption by Organic Consumers

6.4 Factors influencing increasing rates of Organic Food Consumption

6.5 Willingness to Pay for Certified Organic Food Products

6.6 Outlook

7. Organic Food Exports and Import Indicators

7.1 Exports

7.1.1 Product Certification

7.1.2 Total Certified Organic Food Exports, (1999-2003)

7.1.3 Percentage of Total Export Volume by Destination, 2003

7.1.4 Export Market Development

7.2 Imports

7.2.1 Processed Food

7.2.2 Other Imports

7.3 Future Outlook

8. Organic Food in Overseas Market

8.1 China

8.2 Germany

8.3 Hong Kong

8.4 India, Sri Lanka and South-east Asia

8.5 Indonesia

8.6 Japan

8.7 Malaysia

8.8 Philippines

8.9 Singapore

8.10 South Korea

8.11 Taiwan

8.12 Thailand

8.13 Vietnam

8.14 United Kingdom

8.15 United States

9. Organic Industry - Legislative Framework and Regulations

9.1 Australian Quarantine and Inspection Service

9.2 National Standard for Organic and Biodynamic Produce

9.3 Other Standards and Regulations

9.3.1 Codex Alimentarius

9.3.2 International Standard 65 and European Standard 45011

9.4 Domestic Regulations

9.4.1 Australian Competition and Consumer Commission

9.4.2 Australian/New Zealand Food Standards Code, Imported Food Control Act 1982

10. Government Initiatives and Assistance

List of Figures:

Figure 2-1: Distribution of Certified Organic Farms by State, 2003

Figure 2-2: Proportions of Certified Organic Farms producing different Products, 2004

Figure 2-3: Co-operative or Collaborative arrangements among Organic Farmers

Figure 3-1: Total Farm-gate receipts from Sale of Organic Production (by State)

Figure 3-2: Organic Farmers (by Gender)

Figure 3-3: Number of Organic Farmers (by Qualification)

Figure 4-1: Organic Beef Product Sold through Supply Channels

Figure 4-2: Organic Sheep and Goat Product Sold through Supply Channels

Figure 4-3: Organic Pork Product Sold through Supply Channels

Figure 4-4: Organic Poultry Product Sold through Supply Channels

Figure 4-5: Organic Milk and Milk Products Sold through Supply Channels

Figure 4-6: Organic Cereal Product Sold through Supply Channels

Figure 4-7: Organic Vegetable Product Sold through Supply Channels

Figure 4-8: Organic Fruit Product Sold through Supply Channels

Figure 6-1: Primary Places of Purchase for Certified Organic Food

Figure 6-2: Organic Food Consumption (by Education)

Figure 6-3: Organic Food Consumption (by Income)

Figure 6-4: Motivating Factors behind Food Choice of Organic & Non-Organic Consumers

Figure 6-5: Attitudes to Food-Related Issues

Figure 6-6: Simplified path model for increasing consumption of Organic Foods among those who had consumed at least some Organic Food over preceding 12 months

List of Tables:

Table 2-1: Farm-gate Sales Volumes from Certified Organic Farms in Australia, 2004

Table 3-1: Description of Supply Chain Businesses

Table 3-2: Quantities of Organic Product Sold as Organic or Conventional (by Product Category and State), 2004

Table 3-3: Weighted average Price Premiums for Organic Products (by State)

Table 3-4: Average Price Premiums for Sales Channels (by State)

Table 3-5: Average Price for Organic Milk (by State)

Table 3-6: Proportion of Organic Industries where Farm Business is Main Occupation, (by State)

Table 3-7: Mean Age of Organic Farmers (by State)

Table 3-8: Educational level achieved by Organic Farmers

Table 3-9: Sum of receipts from Sale of Certified Organic Products as Organic (by Product Category), 2004

Table 4-1: Relationship with Beef Supply Chain Partners

Table 4-2: Relationship with Sheep and Goat Supply Chain Partners

Table 4-3: Relationship with Pig and Pork Supply Chain Partners

Table 4-4: Relationship with Poultry Supply Chain Partners

Table 4-5: Relationship with Milk Supply Chain Partners

Table 4-6: Relationship with Cereal Supply Chain Partners

Table 4-7: Relationship with Vegetable table Supply Chain Partners

Table 4-8: Relationship with Fruit and Nut Supply Chain Partners

Table 6-1: Implicit Prices for Organic Food Attributes

Table 7-1: Product Groups included in ANZSPC Codes

Table 7-2: Total Certified Organic Exports (1999-2003)

Table 7-3: Certified Organic Exports by Product Group (standardized net mass, kg or l), 1999-2003

Table 7-4: Percentage of Total Export Volume by Destination, 2003

Abstract

• The number of certified organic farms in Australia and their location.
• Different kinds of agricultural products that are grown or produced on certified organic farms.
• What are the characteristics of the operators of certified organic farms?
• What type of relationships do organic farmers have with these downstream supply chain businesses?
• The type of involvement the farmers have, or wish to have, in collaborative forms of marketing.
• The ongoing growth of the world’s most rapidly expanding food sector.
• How might the marketplace adapt to alternative supply models?
• How does Organic Agriculture best illustrate the many improvements required in natural resource management, particularly in the Australian environment?
• Alternative production and supply chain models that might prove beneficial in breathing life back into rural communities?
• How can policymakers use the shift, so successfully illustrated in organic agriculture, as a model for innovative economic and social changes?

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