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Health and Wellness Tourism - GlobalPublished by: Mintel International Group Ltd. Published: Aug. 1, 2004 - 69 Pages Table of ContentsSummary Introduction Historical overview Data Sources What is 'Wellness'? Figure 1: Elements of wellness Definitions of Wellness Tourism Figure 2: Positioning of wellness tourism Figure 3: Positioning of wellness tourism in terms of demand The Development of Wellness Tourism Key factors Age The changing value of health Stress in a 24/7 world The spread of health consciousness Traveller sophistication The changing role of women Characteristics of Wellness Tourism Spas: no longer just for the rich and elderly Figure 4: Annual percent of revenue growth Figure 5: Key findings about the spa industry Medical tourism: combining treatments and travel Wellness Tourists Figure 6: Importance of wellness components and parameters as seen by guests Wellness hotels Figure 7: Importance performance of wellness hotels Certification programmes Case Studies Hungary Overview of tourism in Hungary Re-branding of Hungary as a wellness destination Rich thermal waters in Hungary Wellness tourism development by the government Promotion of wellness tourism by the NTO Wellness tourism destinations Prospects of wellness tourism in Hungary Thailand Overview of tourism in Thailand Figure 8: Key tourism statistics for Thailand, 2000-04 Setting the global standard for destination spas Building on success: The push to develop medical tourism Japan Emergence of Japanese-style wellness tourism Development of spa tourism in Japan Current development of spa-based wellness tourism Figure 9: Capacity of accommodation with hot springs resorts in Japan, 1980-2002 Figure 10: Number of spa-based public bathhouses in Japan, 1980-2002 Wellness hotels Prospects and challenges of wellness tourism in Japan India Medical tourism in India? Target markets Medical operators State-based initiatives Maharashtra Kerala Karnataka Goa Austria Austria as a world leader in wellness tourism Background for the development of wellness tourism Figure 11: Bednights in all forms of accommodation in Austria (foreign and domestic travellers) Overview of wellness tourism in Austria Figure 12: Domestic traveller health holiday trips of four nights or more Organisations promoting wellness tourism Types of wellness tourism Spa-based Alpine Figure 13: Alpine wellness value chain Trends in Wellness Tourism New delivery channels Expanding target markets Emerging treatments Medical tourism trends Demand trends Outlook Emergence of global chains and brands? Growth in segmentation likely Index to TTI Destination Reports 1993-2004 Country reports City reports Index to Travel & Tourism Analyst Index grouped by geographic area AbstractOne of the greatest challenges for health or wellness tourism is also an opportunity. While there is currently some awareness about the wellness segment of the travel industry, it is limited and sketchy. Potential consumers are both unclear as to this segment's breadth and depth, and have rising expectations that may or may not be merited. Consequently, educating the growing number and types of consumers about wellness, spas and medical tourism is both a challenge and an opportunity. Guiding their expectations will also assure industry success over time.Get Full Details About This Report >> |
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