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Products and Services for Dieting: Usage Data and Spending Patterns of Americans Aged 50 and Over

Published by: Primary Research Group

Published: Jul. 1, 2004 - 255 Pages


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Table of contents availible upon request.

Abstract

Hmmm.. just who is counting carbs, or for that matter, fat, sugar, sodium or fiber. This report tells you and also gives you detailed data on what Americans think of their need to lose weight, how often they go on a diet, how much they spend on diet-related products, usage and name recognition data for more than 20 popular diets and more than 25 diet food products. Includes detailed data for Weight Watchers, Atkins, Jenny Craig, Fit for Life, Sugar Busters, Protein Power and many other diets. Includes usage data for popular diet products such as Bally Total Fitness, Ensure, Kashi, Medifast, Slim Fast, Zone Perfect and many others. More than 400 tables and charts.

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