This comprehensive profile includes qualitative information on Internet Users & E-commerce Demographics in India’s market during 2014.
The information is gather from the latest data reporter by the 2011 Census carried out by India’s federal government. India ranks as the country with the least amount of homes that have internet, only 3% of the population having internet. The penetration of internet around the country is 9%, also very low. This also means that there is a great opportunity for more growth of this industry in the Indian market.
Despite all the roadblocks and problems that still have not been solved, the numbers will keep growing overall. One of the most important factors stakeholders need to be addressing is these exact factors affecting Internet and E-commerce users in India. Clearly understanding and solving these factors should be a main priority. These are the factors that are the main drivers impacting the growth of Internet Users & E-commerce in India. All these data points have been analyzed and researched thoroughly to identify trends in demographics of Internet Users & E-commerce in India.
- Education, Salary, Age, Internet Access Technology Splits, Broadband vs. Narrowband splits, Internet Connection Device splits, and Internet Access Entitiy wise splits
- HHs value with the Internet
- Business segment and HHs penetration reats, Extent of Urbaniation, and Geographic splits
- HHS propensity in terms of communication expenditures
- Internet users spending habits in this products sector
- Mobile commerce
There are other key factors, like spectrum allocation for 2G and 3G, that create technological roadblocks, like last mile connectivity. Meanwhile, another key factor that needs to be addressed and solved is revenue and infrastructure sharing amongst stakeholders.
The internet around India is still DSL driven. India will need to continue adopting other technologies to increase the growth of Internet proliferation. The split in regards to broadband vs. narrowband also are big identifiers of trends in India.
This report allows important players and stakeholders make intelligent business moves due to this report being the first one of its kind with knowledgeable analysis of Internet Users and E-commerce Demographics in India.