"This report provides a quantitative coverage on Internet Users & E-commerce Demographics in India for the year 2014.
The data tables are based on the latest data cuts from Census 2011 undertaken by Government of India. India has one of the lowest numbers of Households with Internet at around 3% of its population. Internet penetration in the country is quite low at around 9% of the entire population but this also indicates that there is a business case for further expansion of the market on a major scale.
Overall numbers will continue to swell despite all hurdles and infrastructure issues, yet to be resolved. Understanding these parameters impacting Internet and E-commerce users demographics in India is of paramount importance for all stakeholders. For future proliferation of Internet users in India, identifying and addressing these parameters gain utmost importance. Following parameters primarily impact the growth of Internet Users & E-commerce in India and all these parameters have been anaalyzed in this study to arrive at the final demographics on Internet Users & E-commerce Users in India;
- Age, Income, Education, Internet Access Technology Splits, and Narrowband vs. Broadband splits, Internet Access Entity wise Splits, Internet connection Device Splits
- Number of HHs with Internet
- HHs and Business segment penetration levels, Geographic Splits, Extent of Urbanization
- HHs propensity for communications spends
- Internet users spends product category-wise
- Mobile commerce
Other key factors like spectrum allocation for 2G and 3G, technology issues like last mile connectivity, revenue and infrastructure sharing among stakeholders also needs to addressed and resolved.
Internet in India is still DSL centric. India needs to adopt other technologies like fibre to positively impact Internet proliferation. The splits of narrowband vs. Broadband users' splits also show very interesting trends in India.
Broadband as a whole has much higher users as compared to broadband in India. This trend is quite evident in many states across India. Internet Access in Businesses technology is currently skewed in favour of Dial up connections. In case of Households DSL is the primary access technology for Interent in India.
Internet users and their demographics can increase at a fast clip in future provided all issues surrounding this Industry are addressed and resolved. This report will enable stakeholders to make well informed business decisions as this is a first of its kind latest and In-depth analysis of Internet Users and E-commerce Demographics"" in India.