Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

Euromonitor International
April 7, 2011
70 Pages - SKU: EP6265140
As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along the lines of age alone. This new report examines the impact of age compression and age stretching on markets and suggests ways in which marketers can find new ways to identify, communicate and connect with consumers in the future.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Strategy Briefing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



More Leisure Travel reports by Euromonitor International

Travel and Tourism in Vietnam by Euromonitor International
Travel and Tourism in VietnamIn 2013, in general, many major travel and tourism categories such as tourism flows domestic, tourism flows inbound, tourism flows outbound ...
Travel and Tourism in Thailand by Euromonitor International
Travel and Tourism in ThailandAsian tourists especially from China pushed total arrivals to a new peak level in 2013. Anti-government protesters scared some tourists enough ...
Tourism Flows Outbound in Vietnam by Euromonitor International
Tourism Flows Outbound in VietnamIn 2013, outbound departures from Vietnam registered the volume growth of 14%, which was slower compared to 2012. The slower volume ...
Tourism Flows Outbound in Thailand by Euromonitor International
Tourism Flows Outbound in ThailandOutbound departures continued its moderate positive growth in number of trips in 2013. Asia remains as the priority destination mainly due ...
See all reports like this >>

 

SELECT A LICENSE

    Online Download  USD 900  
    Global Site License  USD 2,700  
 
US: 800.298.5699
Int'l: +1.240.747.3093
 

Share this report


    Other tasks

     
     
    Join Alert Me now!
    Receive bi-weekly email alerts on new market research

    Sign up today!