M-Commerce’s share of global online retail forecasted to exceed 50% by 2021
As of 2016, mobile sales accounted for a double-digit share of B2C E-Commerce sales globally and are forecasted to surpass 50% by 2021, underlines the yStats.com report. In specific countries like China, South Korea, and India, M-Commerce’s share already exceeds one-half and continues growing. These countries also had the largest share of digital users who completed purchases through apps, a trend gaining traction worldwide. In Asia, North America, and Europe, apps were also more preferred than mobile browsers. In an effort to contend with this demand, a hefty double-digit share of the world’s leading retailers will invest towards developing more apps this year.
Consumer surveys cited in the yStats.com report reveal that clothes, electronics, books and games made up the leading product categories purchased via mobile. Mobile shoppers were motivated to make purchases due to convenience and the fact that they can do online shopping from anywhere. Mexico provides an example where two in three mobile shoppers preferred mobile devices because shopping apps saved time.
Despite its wide success, M-Commerce is still seeing certain obstacles. The yStats.com report showcases how in a country like France, nearly half of shoppers stated that personal data security is a major concern in mobile buying, and in the USA, where secure access was digital buyers’ leading issue when accessing shopping apps. In addition, the complication of mobile website usability still exists as admitted by nearly one in three digital shoppers in various markets across the globe, including Russia, South Africa, Brazil, Singapore and Switzerland.