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Europe Online Payment Methods: First Half 2017

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Europe Online Payment Methods: First Half 2017

As of this year, card payments accounted for the largest share of E-Commerce revenues in Europe, followed by E-Wallets like PayPal. However, research cited in the new yStats.com report reveals how online consumers’ preferred payment methods vary dramatically across different countries. In the UK, Belgium and France, the leading payment method is bank card. In Italy, bank cards are about equal with PayPal in usage, but online consumers from Germany and Switzerland prefer invoices at a much higher rate than cards. Across Eastern Europe, online bank card payments are increasing, but cash on delivery is still the most preferred option in countries like Romania and Hungary.

A survey cited in the yStats.com report names convenience, security, and speed as the leading criteria when deciding on a payment method in Europe. When looking at the consumer decision to make payments via mobile devices, shoppers are mostly concerned with security and data protection, but convenience has been noted as a major benefit of this payment method. In Russia, a single digit share of Internet users use mobile wallets like Apply Pay and Samsung Pay for online purchasing, whereas in Denmark, already a double-digit percentage of customers paid for a product in store using a smartphone.


1. Management Summary
2. Global Developments
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q1 2017
Reasons For Not Shopping Online, incl. Payment-Related, in % of Internet Users Who Do Not Shop Online, Q1 2017
Share of Internet Users Who Are Likely To Use Mobile Payment in the Next Year, in % of Internet Users, by Selected Countries, Q1 2017
Attitudes Towards Mobile Payment and Mobile Money, in % of Consumers, by Developed and Developing Markets, 2016
Breakdown of the Number of Transactions/Purchases by Payment Methods, in %, as Perceived by Businesses and by Consumers, 2016
Factors Most Important to Consumers in Deciding to Use Mobile Payments, in %, 2016
Mobile Payment Security Features Demanded by Consumers and Implemented by Businesses, in %, 2016
3. Europe
3.1. Regional
Regulatory Trends, July 2017
Breakdown of E-Commerce Spending in the EU by Payment Methods Considering PSD2 and Instant Payment Introduction, in %, 2012, 2017f, 2020f, 2022f, 2027f
Share of Instant Payments in E-Commerce Spending, by Germany, Netherlands and Poland, in %, 2027f
External Disruptors in European Payment Environment, in % of Payment Industry Experts, March 2017
Main Expected Innovation Fields in Payment Methods, in % of Payment Industry Experts, March 2017
Factors Expected to Have the Greatest Impact on the Retail Industry in the Next 2-3 Years, in % of Multichannel Retailers, January 2017
Top 3 Payment Acceptance Challenges Faced by Multichannel Retailers, in %, January 2017
New Technologies that European Multichannel Retailers Are Taking Advantage of, in %, January 2017
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, October 2016
Top Payment Method Preferred by Online Shoppers and Share of Online Shoppers Preferring This Method, in %, by Selected Countries, October 2016
Top 3 Criteria for Choosing a Payment Method, in % of Online Shoppers, 2016
Barriers to Paying Online, in % of Online Shoppers, 2016
Interest in New Forms of Payment, in % of Online Shoppers, 2016
Mobile Payment Transactions, in EUR billion, 2016 & 2021f
In-Store Mobile Payment Share of Total Mobile Payment Value, in %, 2016 & 2021f
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers in the Nordics, by Denmark, Finland, Norway and Sweden, 2016
Top E-Commerce Related Activities Carried Out on Mobile Phones, in % of Online Shoppers in the Nordics, by Denmark, Finland, Norway and Sweden, 2016
The Importance of Payment Options in Online Stores, in % of Online Shoppers in the Nordics, by Denmark, Finland, Norway and Sweden, 2016
3.2. Advanced Markets
3.2.1. UK
Online and Mobile Payment Trends, July 2017
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, February 2017
Online Card Payment Statistics for UK Businesses, incl. Online Card Spending, in GBP billion, Share of Total Card Spending, in %, 2014 - 2016
Share of Online Card Spending Channeled via Mobile Devices, in %, 2013 - 2016
Breakdown of Online Card Spending at UK Businesses by Merchant Sector, by Value and Volume, in %, 2016
Online Spending with UK-Issued Cards, in GBP billion, 2015 & 2016
Card-Not-Present Purchase Fraud Loss on UK-Issued Cards, by E-Commerce, Mail Order and Telephone Order, in GBP million, and Share of Total Card Purchase Fraud Loss, in %, 2011 - 2016
E-Commerce Card Purchase Fraud on UK-Issued Cards, by Online Fraud Against UK Retailers and Against Online Retailers Based Abroad, in GBP million, and Year-on-Year Change, in %, 2016
Share of Adults Who Believe that Their Credit/Debit Card Payment Data is More Secure When Making Payment In-Store Compared to Online or Over the Phone, in %, May 2017
Actions Taken When Shopping Online Before Entering Credit or Debit Card Details, in % of Online Shoppers, 2016
Breakdown of Frequency of Using Mobile Phone to Make Contactless Payments In-Store, in % of Smartphone Users, By Age Group, Gender and Total, 2016
3.2.2. Germany
Online and Mobile Payment Trends, July 2017
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Ranked First and Ranked Between First and Fifth, 2016
Factors Important to Online Shoppers When Choosing a Payment Method, in % of Online Shoppers, 2016
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016
Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2015 & 2016
Breakdown of Online Purchases by Payment Methods, by Products and Services, 2015 & 2016
Usage of 3D Secure for Credit Card Payments, in % of E-Commerce Sellers, 2016 & 2017
New Payment Methods Added in the Previous 2 Years, in % of E-Commerce Sellers, 2016
Payment Methods That E-Commerce Sellers Plan to Add to Their Payment Mix Until the End of 2018, April 2017
The Perceived Advantages and Disadvantages of Instant Payments, in % of Consumers, 2016
Breakdown of Mobile Payment Usage, in % of Smartphone Users, Q4 2016/Q1 2017
Top 10 Products and Services Paid for via Mobile, in % of Mobile Payment Users, Q4 2016/Q1 2017
Factors that Would Encourage Smartphone Users to Use Mobile Payment, in % of Smartphone Users, Q4 2016/Q1 2017
Most Trusted Providers, in % of Smartphone Users, Q4 2016/Q1 2017
Top 10 Most Known Mobile Payment Providers, in % of Smartphone Users, Q4 2016/Q1 2017
3.2.3. France
Breakdown of B2C E-Commerce Product Sales, in %, 2016
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
Value of Online Payment Transactions with Bank Cards at French Online Retailers, in EUR billion, 2015 & 2016
Breakdown of Willingness to Make Payments Using Smartphone, by Payment Amount, in % of Internet Users, December 2016
Breakdown of Belief in That Smartphone Will Become the Main Mean of Payment by 2025, by Payment Amount, in %, December 2016
3.2.4. Spain
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
Offered Payment Methods, in % of Online Shops, February 2017
Factors Influencing Customer Satisfaction When Shopping Online, incl. “Payment Methods”, in % of Online Shoppers, May 2017
Share of Banked Consumers Who Installed Mobile Payment Apps, in %, December 2016
Major Benefits of Mobile Payment According to Banked Consumers, in % of Banked Consumers, December 2016
3.2.5. Italy
Breakdown of Number of Online Purchase Transactions by Payment Methods, in %, Q1 2017
Breakdown of Number of Online Purchase Transactions by Payment Methods, by Purchase of Physical Products and Digital Goods and Services, in %, Q1 2017
Average Online Purchase Transaction Value by Payment Method, in EUR, Q1 2017
Online and Mobile Retail Payment Value by Segment, in EUR billion, and Year-on-Year Change, in %, 2016
Mobile Retail Payment Value by Sub-Segment, in EUR billion, 2016 & 2019f
3.2.6. Netherlands
Breakdown of Online Purchases by Payment Methods, in %, 2015 & 2016
Breakdown of Mobile Purchases Made via Smartphone by Payment Methods, in %, 2015 & 2016
3.2.7. Sweden
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q3 2011 -2012, Q4 2013 – 2016
Factors Important at the Time of Payment, in % of Online Shoppers, Q4 2016
3.2.8. Belgium
Breakdown of Online Purchases by Payment Methods, in %, Q1 2016 & Q1 2017
Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2017, and Change Compared to 2016 and 2011
Share of Online Shoppers Who Encountered Payment Fraud, in %, 2011 - 2017
Factors Preventing Online Shoppers From Making Purchases Via Mobile, incl. Payment-Related, in % of Online Shoppers, April 2017
Share of Consumers Who Paid With a Smartphone In-Store, in % of Consumers, April 2017
Mobile Payment Apps Used, in % of Mobile Payment App Users, April 2017
3.2.9. Switzerland
Breakdown of Product Sales of E-Commerce and Mail Order Companies by Payment Methods, in %, 2015 & 2016
Top 5 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
3.2.10. Austria
Awareness and Usage of Payment Methods in E-Commerce, in % of Online Shoppers, January 2017
Top 5 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
3.3. Emerging Markets
3.3.1. Russia
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2011 - 2016
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2014 - 2016
Payment Methods Used in E-Commerce, in % of Online Shoppers, by Gender and Location Type, 2016
Number of Websites Accepting Online Payment, in thousands, and Types of Online Payment Services Used, in % of Websites Accepting Online Payment, 2015 & 2016
Top 10 Online Payment Solutions Used, in % of Websites Accepting Online Payment, 2015 & 2016
Categories of Products and Services Paid For Online, by Paid for via Desktop and Smartphone, in % of Internet Users in Large Cities Who Go Online From Smartphone/Desktop, March 2017
Online Payment Methods Used to Pay for Products and Services Online, by Desktop and Smartphone, in % of Internet Users in Large Cities, March 2017
Types of Goods and Services Paid for Via Apple Pay and/or Samsung Pay, in % of Internet Users in Large Cities, March 2017
3.3.2. Poland
Payment Methods Used in E-Commerce, in % of Individuals, 2015 & 2016
Breakdown of Frequency of Online Payment When Purchasing Online, in % of Online Shoppers, H1 2017
3.3.3. Turkey
Payment Methods Used in E-Commerce, in % of Online Shoppers, January 2017
Number of Domestic E-Commerce Transactions with Bank Cards, in millions, and Value, in TRY million, Q1 2015 – Q1 2017
Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 – Q1 2017
Breakdown of Frequency of Paying via Mobile Phone, in % of Internet Users, October 2016
3.2.4. Portugal
Payment Methods Used in E-Commerce, in % of Banked Internet Users, July 2016
3.3.5. Czech Republic
Share of Online Shoppers Using Debit/Credit Card to Pay for Online Purchases, in %, 2016
3.3.6. Romania
Online Card Payment Value, in EUR million, 2015 & 2016

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