Market Research Logo

Asia-Pacific Online Payment Methods: First Half 2015

Asia-Pacific Online Payment Methods: First Half 2015

Asia-Pacific Region one of global leaders in mobile payment penetration

Payment method preferences of online shoppers in the fast-growing B2C E-Commerce market in the Asia-Pacific region remain diverse. In China, the region’s largest market, third-party online payment was the most used method, dominated by Alipay. Alipay’s share of payments made by online shoppers grew to over one half in 2014. In Japan and South Korea, however, payment via credit card dominated any other method of payment for online purchases. Meanwhile, nearly half of online shoppers in India and Vietnam showed a clear preference for cash on delivery, while in Indonesia online consumers preferred bank transfer.

Altogether, Asia-Pacific was ahead of Europe, the USA and Latin America in 2014 in mobile payment user penetration. In China alone, the number of mobile payment users almost quadrupled in the past two years, reaching triple-digit figures. Though Alipay dominated in this segment as well, the market share of TenPay, which ranked second, grew in 2014. In South Korea, where Samsung rolled out a trial of Samsung Pay and major online portal Naver launched Naver Pay, almost all smartphone users were aware of mobile payment services and over two thirds used them. Mobile payments also grew in the Southeast part of Asia, where the number of mobile payment transactions almost doubled in Thailand. Overall, both online and mobile payment environments in Asia-Pacific remain dynamic and evolve together with growing B2C E-Commerce sales.


1. Management Summary
2. Global
Online and Mobile Payment Trends and News about Players, H1 2015
Overview of Alternative Online Payment Methods, H1 2015
Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014
Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014
Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
Types of Mobile Payments Used for Purchasing Non-Digital Services, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
Share of Online Shoppers Who Would Use Digital Currency, in % of Online Shoppers, by Selected Countries and Territories, 2014
3. Asia-Pacific
3.1. Asia-Pacific (Regional)
Share of Online Shoppers Preferring to Pay with Credit/Debit Card, in %, August 2014
Mobile Payment User Penetration, in % of Shoppers, by China, Japan, South Korea and Regional, 2014
3.2. China
Online and Mobile Payment Trends and News about Players, H1 2015
Online Payment Methods Used, in % of Online Payment Users, 2014
Number and Value of Electronic Payment Services Transactions, by Segment and Total, in billions, in CNY trillion, and in % Year-on-Year Change, 2014
Third-Party Online Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
Breakdown of Third-Party Online Payment GMV, in %, and Total, in CNY trillion, Q1 2014 - Q1 2015e
Online Payment Service Providers Used, in % of Online Payment Users, December 2014
Alipay’s Share of Total Payments for Online Purchases, in %, 2010 and 2014
Breakdown of Third-Party Online Payment GMV, by Providers, in %, 2013 & 2014
Number of Online Payment Users, in millions and in % Share of Internet Users, December 2012, December 2013 & December 2014
Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2010 – 2014
Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2012, December 2013 & December 2014
Breakdown of Third-Party Mobile Payment GMV, by Providers, in %, 2013 & 2014
3.3. Japan
Online and Mobile Payment Trends and News about Players, H1 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, January 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, January 2015
Ways of Using E-Money, incl. “Using Smartphone or Mobile Phone”, in % of Internet Users, December 2014
Brands of E-Money Used, in % of Internet Users Who Used E-Money, December 2014
3.4. South Korea
Online and Mobile Payment Trends and News about Players, H1 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, September 2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Gender, September 2014
Awareness and Usage of Mobile Payment Services, in % of Smartphone Users, March 2015
Reasons for Using Mobile Payment Services, in % of Mobile Payment Service Users, March 2015
Barriers to Using Mobile Payment Services, in % of Smartphone Users Who Do Not Use Mobile Payment Services, March 2015
3.5. Australia
Selected Payment Methods Used in Financial Transactions, incl. BPAY and Online Banking, in % of Adults, 2008, 2011, 2014
Breakdown of Awareness and Usage of Mobile Payments, in % of Smartphone Users, February 2015
3.6. India
Online and Mobile Payment Trends and News about Players, H1 2015
Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2014
Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, August 2014
Breakdown of Major Factors Which Encourage Online Shopping, incl. Payment, in % of Online Shoppers, December 2014
Value and Volume of Payment Transactions by Selected Non-Cash Payment Methods, incl. Mobile, FY 2013-2014 & FY 2014-2015
3.7. Indonesia
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
Reasons for Choosing a Particular Payment Method, in % of Online Shoppers Preferring the Method, 2014
Awareness of Mobile Money, by Demographic Group, in % of Individuals in Each Group, November 2014
Mobile Money, Bank and Nonbank Financial Institution Access and Use, in % of Individuals, November 2014
Awareness of Mobile Money Providers, in % of Individuals Aware of at Least One Mobile Money Provider, November 2014
3.8. Thailand
Value and Volume of Online Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 – 2014
Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 – 2014
3.9. Hong Kong
Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014
Main Considerations in Online Shopping, incl. Payment, in % of Online Shoppers, December 2014
3.10. Taiwan
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
3.11. Vietnam
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
Payment Methods Offered, in % of E-Commerce Companies, 2014
Breakdown of Online Payment Service Providers Used, in % of E-Commerce Companies, 2014

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report