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Asia-Pacific Online Payment Methods: Full Year 2014

Asia-Pacific Online Payment Methods: Full Year 2014

With E-Commerce Booming Online and Mobile Payments Develop in Asia-Pacific

Online and mobile payments worldwide are forecasted to top three trillion Euros in the next five years. Mobile payment is the growth leader, outpacing online and the total payments market, with further growth expected following the launches of varying mobile payment solutions, including Apple Pay. Fast and one-touch checkout is a trend on the global online and mobile payment market, with one-touch solutions released by Amazon, PayPal and Apple Pay. Another trend is large payment companies preparing to separate from their E-Commerce parent companies. EBay announced plans to spin off PayPal, while Alibaba revealed that it will let Alipay go public after Alibaba’s own IPO. The players that have intensified their efforts on the payments markets in 2014 are social networks and messengers, with Twitter, Facebook and Snapchat launching peer-to-peer payments.

In China, online and mobile payments were dominated by local third party payment providers, such as Alipay and Tencent. The number of online payment users in China neared 300 million in June 2014, while mobile payment users topped 200 million.

The payment methods most used by online shoppers in Japan were credit card and convenience store payments. Meanwhile, in South Korea the government agency regulating finances relaxed its requirement to use the specific software for online payment security, allowing companies to choose any security software. Other innovations in payments included the recent launch of mobile payment service KakaoTalk, by Daum Kakao, operator of the leading mobile messaging platform.

In Australia, online shopping remained the leading purpose for using credit cards. Mobile payments were on the rise, as the share of payments made via smartphone accounted for a high one-digit share of all remote purchases. Moreover, payments with PayPal were gaining popularity and accounted for a small one-digit share of all consumer payments in the country.

Cash on delivery was still the payment method most preferred by online shoppers in India in 2014. The same was true for Pakistan, where credit card payment is offered by only three out of seven major shopping sites. Also in Vietnam cash on delivery and bank transfer were the most popular payment options in B2C E-Commerce. Though electronic payment penetrations lags in these nations, the potential for growth is promising.


1. Management Summary
2. Global Developments
Online and Mobile Payment Trends and News about Players, H2 2014
Online Payment Overview and Trends, H1 2014
Value of Digital Payments, in USD trillion, 2014e & 2019f
Value of B2C E-Commerce Payment Transactions, by Method, in USD billion, and in % CAGR, 2012 & 2017f
Number of B2C E-Commerce Payment Transactions, in billions, 2011 - 2015f
Number of Mobile Payment Transactions, by Bank and Non-Bank, in billions, 2011 - 2015f
Value of Mobile Payments, in USD billion, 2013 & 2014f
Mobile Wallet Market Value, in USD billion, 2012 & 2018f
Number of NFC Payment Users, in millions, 2014e & 2019f
Share of Consumers who Used Mobile Payment In-Store or in Online Shopping, by Selected Countries, 2014e
Breakdown of Mobile Wallet Usage and Attitude Among Users in Advanced Markets, in % of Respondents, 3 Months to March 2014
Major Concerns about Online Shopping, in % of Online Shoppers, May 2014
Reasons for Not Shopping Online, in % of Consumers who Do Not Shop Online, 2012 & 2013
Share of Consumers who Do Not Shop Online Because of Lack of Trust to Online Payment Methods, by Selected Countries, in %, 2013
Payment-Related Reasons for Not Shopping Online More Often, Compared to Other Reasons, in % of Online Shoppers Who Buy Online Less than Once a Month, by Selected Countries, September 2013
Payment Methods Perceived to be Safest, incl. Online, in % of Consumers, by Age Group, June 2014
3. Asia-Pacific
3.1. Regional
Breakdown of Preferred Payment Methods, incl. Electronic Payment, in % of Consumers, by Selected Countries, September 2013
Breakdown of Readiness to Shop Online Using Smartphone or Tablet with Payment Card Details Stored Safely on the Device, in %, by Selected Countries, September 2013
3.2. China
Online and Mobile Payment Trends and News about Players, H2 2014
Online and Mobile Payment Trends and News about Players, H1 2014
Payment Methods to be Used During Double 11 E-Commerce Sales, 2014
Breakdown of Preferred Payment Methods in Cross-Border B2C E-Commerce, in % of Online Shoppers, 2013
Turnover of Third-Party Online Payment Market, in CNY trillion and in % Year-on-Year Change,
Q2 2013 - Q2 2014
Turnover of Third-Party Online Payment Transactions, by Transactions with Merchants and Transactions Redirected to Banks, in CNY billion and in % Change, Q3 2013 - Q3 2014
Number of Online Payment Users, in millions and in % Share of Internet Users, December 2012, December 2013 & June 2014
Breakdown of Third-Party Online Payment Market, by Providers, in %, 2013
Breakdown of Third-Party Online Payment Market, by Providers, in %, Q2 2014
Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2012, December 2013 & June 2014
Breakdown of Mobile Payment Users by Age Group, in %, 2013 & 2014
Most Important Factors in Mobile Payments, in % of Mobile Payment Users, by Gender, June 2014
Breakdown of Security Measures Used in Mobile Payment, in % of Mobile Payment Users, Q2 2014
Recognition of Mobile Payment Security Brands, in % of Mobile Payment Users, Q2 2014
Turnover of Third-Party Mobile Payment, in CNY billion, and in % Quarter-on-Quarter Change, Q1 2013- Q2 2014
Breakdown of Third-Party Mobile Payment, by Purpose, in %, Q2 2014
Mobile Payment Transaction Value, in CNY billion, 2012 & 2013
Breakdown of Third-Party Mobile Payment Market, by Providers, in %, 2013
Breakdown of Third-Party Mobile Payment Market, by Providers, in %, Q2 2014
Top 5 Online Payment Mobile Apps, by Number of Average Monthly Users, in millions, September 2014
3.3. Japan
Online and Mobile Payment Trends and News about Players, H2 2014
Online and Mobile Trends and News about Players, H1 2014
Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, January 2014
Purposes of Using Credit Cards, incl. Online Shopping, in % of Consumers Who Use Credit Card More than Once a Month, June 2014
Breakdown of Electronic Cash Usage, in % of Consumers, February 2014
Usage of Electronic Money, by Type, in % of Internet Users, September 2014
Usage of Prepaid Electronic Money, by Provider, in % of Internet Users, September 2014
3.4. South Korea
Online and Mobile Payment Trends and News about Players, H2 2014
Online and Mobile Payment Trends and News about Players, H1 2014
Breakdown of E-Commerce Sales by Payment Method, in %, 2012 & 2013
Breakdown of Experience with Online Payment Using Computer, by Age Group, in %, 2013
Breakdown of Experience with Online Payment Using Smartphone, by Age Group, in %, 2013
Reasons for Not Paying Online, by Score, by PC Users and Smartphone Users, 2013
Daily Averages of Value and Number of Fund Transfers in E-Commerce, in thousand Transactions and in KRW billion, 2010 – 2013
Value of Mobile Payments Market, in KRW billion, Q1 2013 - Q2 2014
Share of Mobile Payments on Total Online Shopping Payments, in %, Q2 2014
3.5. Australia
Breakdown of Number and Value of Domestic Online Payments, by Method, and Annual Growth, in %, 2013/2014
Breakdown of Number and Value of Consumer Payments, by Method, incl. Online, in %, 2010 & 2013
Breakdown of Payments for Remote Purchases, by Channel, in % of Remote Purchases, 2013
Median Value of Payments for Remote Purchases, by Channel, in AUD, 2013
Main Purposes of Credit Card Usage, incl. Online Shopping, in % of Credit Card Owners, June 2014
Value of Card Not Present Fraud, in AUD million and in % of Total Card Fraud, 2008 - 2013
Share of Contactless Payments on Total Card Payments at POS, by Credit Card and Debit Card Payments, in %, 2013
Breakdown of Preference Payments Types, incl. Mobile, in % of Credit Card Owners, June 2014
3.6. India
Breakdown of B2C E-Commerce Payments, by Method, in %, 2013 & 2016f
Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, May 2014
Breakdown of Most Important Factors in Online Shopping, incl. Payment Security, in % of Online Shoppers, May 2014
Share of Online Payment on Total Credit Card Spending, in %, 2013
Awareness of Mobile Money, by Demographic Group, in % of Individuals in Each Group, January 2014
Awareness of Mobile Money Services, by Brand, in % of Individuals, January 2014
3.7. Indonesia
Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2013
Concerns about Online Shopping, incl. Lack of Trust to Credit Card Payments Online, in % of Consumers, March 2014
Breakdown of Used Online Payment Methods, in % of Online Payment Users, 2013
3.8. Malaysia
Most Used Online Payment Methods, in % of Online Shoppers, 2013
Share of Internet Fraud on Total Value of Credit Card Fraud, in % and in MYR million, 2013
3.9. Thailand
Value and Volume of Online Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 - 2013 & H1 2014
Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 – 2013
3.10. Vietnam
Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2013
Breakdown of Used Online Payment Service Providers, in % of E-Commerce Companies, 2013
3.11. Pakistan
Breakdown of Payment Methods Most Used in E-Commerce, in % of Online Shoppers, 2013e
Payment Methods Used in E-Commerce, in % of Frequent Online Shoppers in Urban Areas, 2013
Payment Methods Used in E-Commerce, in % of Frequent Online Shoppers in Urban Areas, by Income Groups, 2013
Payment Methods Offered by Selected E-Commerce Websites, May 2014
Share of Mobile Phone Owners Who Use Their Devices Regularly to Send or Receive Payments, in %, Spring 2013

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