Asia Oral Hygiene/Oral Care

Sorbitol is a sugar alcohol that is widely used as a food additive. It is found naturally in many fruits and berries. Sorbitol serves as a sweetener and humectant and helps retain moisture in many food products. It is approximately 60% as sweet as sucrose and has only about 2.6 calories per gram. Du ...

Mouth wash consists of diluents, antibacterial agents, soaps, flavoring agents, and colorants. The primary and major ingredient of any mouthwash formula is deionized water (over 50%). Water is deionized, in order to minimize impact of ions on flavor. Another major diluent used is alcohol (over 20%). ...

Beauty and personal care in Indonesia achieved positive growth in both retail volume and current value terms in 2024, supported by several key factors. Younger consumers drove demand, influenced by heightened awareness of hygiene, personal appearance, and global beauty trends. Social media platforms ...

Oral care in Indonesia experienced only slow growth in retail current value terms in 2024, reflecting the maturity of the category. With oral hygiene products such as toothpaste and toothbrushes being household staples, penetration levels are already high, leaving limited room for significant growth ...

Widespread consumer awareness about basic oral hygiene practices, supported by health education campaigns, sustained demand for oral care products in 2024. Toothpaste remained by far the largest category, with affordable family-size toothpaste packs leading sales, while whitening, anti-cavity, and h ...

Sales of oral care products in Kazakhstan increased in both volume and current value terms in 2024. Global trends - such as the growing popularity of healthy lifestyles and the active promotion of oral care by social media influencers - are helping to raise awareness, particularly among younger cons ...

Oral care in Malaysia continued to record strong retail volume and current value growth in 2024, albeit slower than in 2022 and 2023. Growth continued to be seen in categories like toothpaste and mouthwashes and power toothbrushes. Younger generations, with improved education levels and higher produ ...

Sales of beauty and personal care declined in 2024. This decline was primarily due to a reduction in consumption as households were faced with a rise in living costs and a sharp rise in prices, with Sri Lanka continuing to experience elevated inflation. As well as economic considerations, the market ...

Oral care in Thailand is demonstrating consistent growth in 2024, propelled by the rising awareness of proper oral hygiene and the wider array of products. Companies are continuously refining their existing product formulations to enhance efficacy and adapt to evolving consumer demands. Furthermore, ...

Oral care is taken seriously by local consumers in the Philippines as part of everyday hygiene and the need for aesthetic solutions provided by oral care products. Social gatherings remained high on the agenda in 2024, and this put a stronger emphasis on the need for healthy looking teeth. Overall, ...

Sales of beauty and personal care in Myanmar rose at a double-digit rate in 2024 in value terms and somewhat more moderately in volume terms. Inflationary pressures, a lingering consequence of the 2021 coup in Myanmar, persisted throughout 2024, with the Asian Development Bank forecasting around 20. ...

In 2024, value sales of oral care increased, driven by the expansion of modern grocery retail in Georgian regions. This development enabled a wider range of oral care products to become accessible to a broader consumer base. Toothpaste remained the largest and most frequently used product within the ...

The beauty and personal care market in Kazakhstan registered robust growth in current value terms in 2024. Overall, the local economy demonstrated a degree of resilience, despite global uncertainties and regional geopolitical tensions, particularly stemming from the ongoing war in Ukraine. While inf ...

Value sales of beauty and personal care in Laos grew strongly in 2024. However, a reliance on imported beauty and personal care products, combined with ongoing economic instability and currency fluctuations, has created challenges. Price fluctuations have become common, leading to unpredictable pric ...

Retail current value sales of oral care in Turkey enjoyed further dynamic growth in 2024. However, despite strong retail volume growth, inflationary pressure on prices skewed the retail current value growth performance. Oral care essentials included toothpaste, manual toothbrushes and increasingly m ...

Demand for oral care in Hong Kong continued to rise in 2024, with many local consumers following stringent self-care routines to prevent future health issues, including cavities or inflamed gums. Therefore, sales of the largest value category, toothpaste, along with mouthwashes/dental rinses and pow ...

Sales of beauty and personal care products in Azerbaijan experienced healthy growth in current value terms in 2024. With the rising popularity of self-care, and healthy living, more individuals chose to invest in beauty and personal care products that enhanced both physical appearance and overall we ...

Compared with other beauty and personal care products, growth was more modest for oral care in Uzbekistan in 2024. Growth was also mainly in more standard offerings such as toothpaste and manual toothbrushes, with the latter accounting for most value sales within oral care. However, the most dynamic ...

Sales of beauty and personal care products grew in Cambodia in 2024 fuelled by the country's steady economic growth, with GDP growth of 5.4% in 2024 and a projected 6.0% rise in 2025. This growth has enhanced consumer purchasing power, leading to increased spending on beauty and personal care produc ...

Oral care in Azerbaijan saw relatively modest growth in current value terms in 2024, compared with the wider beauty and personal care market. Toothpaste, the largest category, remains an essential product for daily hygiene and enjoys consistently high levels of consumption. Nonetheless, rising publi ...

Oral care in Singapore saw a solid increase in retail current value terms in 2024. Toothbrushes remained the category accounting for the highest share of value sales in this year, with power toothbrushes seeing a much stronger increase than manual toothbrushes. Oral care is witnessing a notable surg ...

Sales of oral care saw steady growth in current value terms in 2024, driven by increasing consumer awareness of the importance of oral hygiene and rising disposable incomes. The category maintained steady growth, with whitening toothpaste in particular experiencing significantly higher demand as con ...

After a year of slow growth in 2023, in 2024 beauty and personal care in China returned to retail current value decline. Decline was driven by several interrelated factors. First, ongoing economic challenges led consumers to tighten their budgets, resulting in a shift towards more affordable alterna ...

Oral care in Taiwan is highly mature and competitive, resulting in relatively low levels of volume growth over 2024. With the cost of living remaining high in 2024, consumers remained price sensitive when buying oral care and sought out price promotions when shopping. Nonetheless, most consumers rem ...

Oral care in China saw only a low increase in retail current value terms in 2024. Growth was primarily driven by toothpaste, manual toothbrushes, and denture care, while declines in dental floss, mouthwashes, tooth whiteners, and power toothbrushes offset most of these gains. Euromonitor Internation ...