Europe Housewares

While homewares in Ukraine registered healthy current value growth, constant sales remained unchanged, as inflation continued to bite. That being said, as many Ukrainians rebuilt or relocated, there was strong demand for kitchen and dining essentials. ranging from cookware and utensils to dinnerware ...

Home improvement in Poland saw current value sales fall in 2024. Though inflation eased, it was still an issue, and this dampened value sales. Additionally, residential construction activity has weakened, partly due to increased housing prices. These economic pressures have led to a reduction in hom ...

In 2024, the UK’s home furnishings market saw a decline in value sales, driven primarily by persistent economic pressures that led consumers to prioritise essential spending. Spending on home improvements and DIY also declined, indicating a broader shift away from discretionary purchases in home déc ...

Home furnishings in Ukraine registered healthy current value growth in 2024, though constant value growth was muted, as inflation remained an issue. Manufacturers are increasingly adopting eco-friendly practices and advanced technologies such as zero-waste production lines and handcrafted sustainabl ...

Retail current value sales of home furnishings continued to grow in 2024, albeit at a slightly slower pace than in the previous year, as inflation remained elevated–albeit significantly lower than in the previous two years–prompting Romanian households to moderate spending in this category. Indoor f ...

Value sales of home and garden in the Netherlands declined in 2024 amid ongoing inflation and heightened consumer caution driven by the cost-of-living crisis. Elevated prices prompted many shoppers to postpone non-essential purchases, especially in high-ticket categories such as furniture and garden ...

The decline in UK homewares sales in 2024 can be attributed to several interrelated factors. The ongoing cost-of-living crisis significantly impacted consumer spending, leading to a shift in priorities towards essential items and away from discretionary purchases such as homewares. Big-ticket items ...

The home improvement market in the Netherlands declined in 2024, driven by a mix of economic pressures, shifting consumer behaviour, and a cooling housing market. Higher interest rates and tighter mortgage lending conditions led to a drop in home sales and discouraged new renovation projects. Many h ...

Home furnishing registered a fall in current value sales in 2024 in Poland. The downturn was primarily driven by high production costs, persistent inflation, and economic uncertainty, particularly linked to the ongoing war in Ukraine. These pressures affected both manufacturers, as rising material a ...

In 2024, growth in retail current value sales of home and garden in Romania slowed slightly but remained moderate. However, amid elevated inflation, retail constant value sales continued to decline, albeit at a slower rate than in the previous year, with only gardening bucking the downward trend. Th ...

The rate of growth in retail current value sales of homewares will slow in 2024. Homewares maintained healthy growth during the year, as households invested in enhancing everyday living spaces. Dinnerware and beverageware saw rising demand, driven by renewed enthusiasm for at-home entertaining and a ...

Retail current value sales of home improvement continued to rise in Romania in 2024—albeit at a slower pace than in the previous year—supported by steady consumer investment in renovation and repair projects despite broader economic pressures. Households prioritised value-led upgrades, focusing on e ...

The Dutch home furnishings market experienced a notable decline in value sales in 2024, driven by several interrelated factors. Economic challenges, including reduced household consumption and a contraction in GDP, have led consumers to prioritise essential spending over discretionary purchases like ...

UK: Home Category Data, The Consumer - Cooking & Baking 2025 Summary The UK: Home Category Data, The Consumer - Cooking and Baking report offers a comprehensive insight into consumer attitudes in the UK cooking and baking market. The report focuses on overall cooking and baking products and its five ...

Homewares in Sweden saw positive growth in current value terms in 2024, fuelled by supportive macroeconomic conditions, shifting consumer habits, and demographic trends favouring compact, multifunctional living. Urbanisation and a high proportion of apartment dwellers continued to drive demand for s ...

Home furnishings in Switzerland continued its downward trajectory in 2024, impacted by ongoing economic caution and subdued discretionary spending. Although inflation eased somewhat, consumers remained reluctant to invest in high-ticket items such as indoor furniture, especially as uncertainty linge ...

The market for home furnishings in Sweden continued to struggle in 2024, in light of broader macroeconomic pressures. The Riksbank’s tight monetary policy, combined with persistently high interest rates and inflation, eroded real household incomes and dampened consumer confidence. With banks maintai ...

The Swedish home improvement market contracted in current value terms in 2024, due to rising borrowing costs, sluggish housing activity, and tighter household budgets. Confronted with elevated energy and material prices, many consumers scaled back to smaller, lower-cost projects - often tackling the ...

In 2024, sales of home and garden continued to decline in Switzerland, reflecting broader economic caution, elevated living costs, and subdued activity in the housing and construction sectors. Consumer confidence remained fragile, limiting discretionary spending on high-value purchases such as indoo ...

Switzerland’s home improvement market continued to face challenges in 2024, as economic caution and reduced construction activity weighed on consumer spending. The high cost of living and persistent uncertainty led many households to delay renovation projects, while high mortgage rates discouraged i ...

Current value sales of homewares rose modestly in 2024, supported by a continued preference for home-centred lifestyles. The cultural importance of cooking and shared meals in Switzerland has sustained consumer interest in kitchen-related products, even amid economic uncertainty. As households incre ...

Home furnishings in Spain experienced a decline in retail current value sales in 2024, driven primarily by downturns in key categories like sitting furniture, bedroom furniture, home textiles, dining furniture and living room furniture. Although these categories registered positive retail current va ...

Home and garden sales declined in 2024 which was primarily due to the uncertain economic conditions. Sales across all of the key categories declined in current value terms in 2024 as consumers looked to make savings in response to elevated inflation and the rising cost of living. Sales of home furni ...

Sales of home improvement declined in current value terms in 2024, influenced by a combination of economic challenges, evolving consumer behaviours, and external environmental factors. Rising inflation and elevated interest rates diminished household purchasing power, leading many consumers to prior ...

Home improvement in Spain witnessed a slight decline in retail current value sales in 2024. While this continued the downturn started in 2023, but rate of decline was slower in 2024, with some signs of recovery. The performance of home improvement was hampered by limitations on residential construct ...